What's it like to be a Sales Manager?
Sales Managers are responsible for the sales performance of a product or service, and the performance of the team tasked with selling.
Tasks and duties
- Creating and maintaining client relationships.
- Business development, pushing into new industries and territories.
- Training sales staff to sell at peak performance.
- Giving sales presentations, attending trade shows and giving product demonstrations.
- Providing an escalated level of customer service for more complex queries or assuaging disgruntled customers.
- Implementing in-store campaigns, promotional strategies and product displays.
- Ensuring sales targets are being met.
- Ensuring prices, warranties and customer documentation are accurate.
- Maintaining a Customer Relationship Management database.
Creative, analytical and confident, Sales Managers need to be inventive when it comes to ensuring a product or service moves off the shelves at the rate it’s supposed to. From ideating sales campaigns to finding new ways to motivate and train sales staff, Sales Managers are busy keeping a lot of balls in the air.
While they do a lot of customer-facing work, creating and maintaining client relationships and training new staff, they also take a behind-the-scenes role strategising, reporting and coming up with the next big sales push idea.
What can I earn as a Sales Manager?
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How to become a Sales Manager
- Start out in a Sales Consultant role and work your way up to Sales Manager, taking on more and more responsibility until you are head of the team.
- You may need qualifications if you plan to work in a specialised industry, such as the fast food industry. There are Certificate III and IVs available in these specialised industries through a TAFE or a Registered Training Organisation.
- Considering completing a Bachelor degree at university. These courses generally take 3 years full-time. You’ll need to have completed year 12 or gain admission through an alternative pathway.
Explore related qualifications
SEEK users who have worked as a Sales Manager have studied these qualifications.
This VET diploma provides you with a foundation in business and may be used as a pathway into a Bachelor degree.
This qualification will develop your sales skills across a range of business sales contexts.