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Sales Manager

Take responsibility for the sales performance of products and services.

What's it like to be a Sales Manager?

Sales Managers are responsible for the sales performance of a product or service, and the performance of the team tasked with selling.

Sales Manager

Tasks and duties

  • Creating and maintaining client relationships.
  • Business development, pushing into new industries and territories.
  • Training sales staff to sell at peak performance.
  • Giving sales presentations, attending trade shows and giving product demonstrations.
  • Providing an escalated level of customer service for more complex queries or assuaging disgruntled customers.
  • Implementing in-store campaigns, promotional strategies and product displays.
  • Ensuring sales targets are being met.
  • Ensuring prices, warranties and customer documentation are accurate.
  • Maintaining a Customer Relationship Management database.
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Creative, analytical and confident, Sales Managers need to be inventive when it comes to ensuring a product or service moves off the shelves at the rate it’s supposed to. From ideating sales campaigns to finding new ways to motivate and train sales staff, Sales Managers are busy keeping a lot of balls in the air.

While they do a lot of customer-facing work, creating and maintaining client relationships and training new staff, they also take a behind-the-scenes role strategising, reporting and coming up with the next big sales push idea.

What can I earn as a Sales Manager?

All
NSW
VIC
WA
QLD
TAS
SA
NT
ACT
The most common annual salary in AUS for a Sales Manager is between $100k and $120k
Close salary comparison
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Source: SEEK job ads. Salaries include superannuation.

How to become a Sales Manager


SEEK Learning
Formal qualifications are not required to work as a Sales Manager but may be advantageous when seeking employment.

  1. Start out in a Sales Consultant role and work your way up to Sales Manager, taking on more and more responsibility until you are head of the team.
  2. You may need qualifications if you plan to work in a specialised industry, such as the fast food industry. There are Certificate III and IVs available in these specialised industries through a TAFE or a Registered Training Organisation.
  3. Considering completing a Bachelor degree at university. These courses generally take 3 years full-time. You’ll need to have completed year 12 or gain admission through an alternative pathway.

Explore related qualifications

SEEK users who have worked as a Sales Manager have studied these qualifications.

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Bachelor of Business

This degree will help to build a foundation in business studies. There may also be the option to specialise in one or more fields of business.
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Diploma of Business

This VET diploma provides you with a foundation in business and may be used as a pathway into a Bachelor degree.

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Certificate IV in Business Sales

This qualification will develop your sales skills across a range of business sales contexts.

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Source: SEEK job ads and SEEK Profile data

Upskill with an online short course

Get instant access to online training for these in-demand Sales Manager skills

How do Sales Managers rate their role?

Latest reviews from 44 Sales Managers surveyed on SEEK

Work-life balance
3.9
Job satisfaction
4.2
Career progression opportunities
3.7
Job security
3.8
Pay / Salary
3.7
Variety of work
3.9

Latest reviews

All
Positive
Negative
Nov 2018
Well National Sales Manager is a great passion but you need a fire in your belly to grow and passion.
Reviewer's Qualification
Bachelor of Engineering
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Sales
The good things
I love my job,company and team. Great company to work for.
The challenges
Challenges are maintaining growth every year but as a National Sales Manager I love challenges .Life without challenges is boring.
Read more
Oct 2018
Being a sales manager in the media industry means you deal with a wide variety of industries.
Reviewer's Qualification
Completed High School (Year 12)
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Media
The good things
Sales Manager role provided me with responsibilities across the Victorian sales team with exceptional level of training and management support across the group. The opportunity to share my 20+ years o...
The challenges
Working with people is not always easy as they have certain KPIs to achieve and often can fall short. The delay between making a request and having management respond can be difficult and undermine yo...
Read more
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Source: SEEK Role Reviews

Working hours for Sales Managers

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
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Source: SEEK Role Reviews from 44 Sales Managers

What are the job opportunities for Sales Managers?

Find out how the job market is trending

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NSW
VIC
WA
QLD
TAS
SA
NT
ACT

Job opportunities

Sales Manager jobs on SEEK
5,274
Jobs on SEEK right now
Source: SEEK

Projected job growthAlert

National increase over next 5 years *
4%
2019
2024
Source: LMIP. SALES WORKERS

Latest Sales Manager jobs on SEEK

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Source: SEEK job ads

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Source: SEEK job ads and SEEK Profile data