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Sales Manager

Take responsibility for the sales performance of products and services.

What's it like to be a Sales Manager?

Sales Managers are responsible for the sales performance of a product or service, and the performance of the team tasked with selling.

Sales Manager

Tasks and duties

  • Creating and maintaining client relationships.
  • Business development, pushing into new industries and territories.
  • Training sales staff to sell at peak performance.
  • Giving sales presentations, attending trade shows and giving product demonstrations.
  • Providing an escalated level of customer service for more complex queries or assuaging disgruntled customers.
  • Implementing in-store campaigns, promotional strategies and product displays.
  • Ensuring sales targets are being met.
  • Ensuring prices, warranties and customer documentation are accurate.
  • Maintaining a Customer Relationship Management database.
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Creative, analytical and confident, Sales Managers need to be inventive when it comes to ensuring a product or service moves off the shelves at the rate it’s supposed to. From ideating sales campaigns to finding new ways to motivate and train sales staff, Sales Managers are busy keeping a lot of balls in the air.

While they do a lot of customer-facing work, creating and maintaining client relationships and training new staff, they also take a behind-the-scenes role strategising, reporting and coming up with the next big sales push idea.

What can I earn as a Sales Manager?

All
NSW
VIC
WA
QLD
TAS
SA
NT
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Sales Manager roles in AUS were typically advertised between $70k and $130k over the last 3 months.
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Latest Sales Manager jobs on SEEK

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Source: Full time annual package based on job ad data.

How to become a Sales Manager


SEEK Learning
Formal qualifications are not required to work as a Sales Manager but may be advantageous when seeking employment.

  1. Start out in a Sales Consultant role and work your way up to Sales Manager, taking on more and more responsibility until you are head of the team.
  2. You may need qualifications if you plan to work in a specialised industry, such as the fast food industry. There are Certificate III and IVs available in these specialised industries through a TAFE or a Registered Training Organisation.
  3. Considering completing a Bachelor degree at university. These courses generally take 3 years full-time. You’ll need to have completed year 12 or gain admission through an alternative pathway.

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Source: SEEK job ads and SEEK Profile data

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Job market trends for Sales Managers
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Job opportunities

Sales Manager jobs on SEEK
4,879
Jobs on SEEK right now
Source: SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest Sales Manager reviews

Latest reviews from 75 Sales Managers surveyed on SEEK
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Positive
Negative
Jun 2021
Not everyone can sell. You have to be persistent and have a positive attitude. Takes a tough person to be a sales leader.
Reviewer's Qualification
Diploma of Business Marketing
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Sales
The good things
Meeting with international clients. Negotiating contracts. Great team.
The challenges
Some colleagues not treating me with respect. Some difficult clients.
Read more
May 2021
A Sales manager’s role can be very rewarding, when assisting people achieving the best for themselves
Reviewer's Qualification
Bachelor of Property
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
Business development
The good things
It is a great opportunity to work with and assist people in their day today working life and also to provide them with the skills to help them actually achieve their goals and ambitions in their perso...
The challenges
The hardest part is you really can only help people who want to be helped and persons who are prepared to listen to constructive feedback.
Read more
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Source: SEEK Role Reviews