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Sales Representative

Promote and sell products and services to retail and wholesale outlets.

What's it like to be a Sales Representative?

Sales Representatives are responsible for promoting and selling products and services to retail and wholesale outlets, businesses and industry professionals.

Sales Representative

Tasks and duties

  • Visiting clients to demonstrate products and answer questions.
  • Taking orders from clients.
  • Training Sales Consultants to on-sell the products Sales Representatives are selling effectively.
  • Scheduling regular visits and appointments with clients.
  • Networking and cold-calling to broaden number of buyers.
  • Setting, quoting and negotiating prices and terms.
  • Drawing up contracts.
  • Attending trade shows and give demonstrations, coordinate product displays and give out samples.
  • Reporting and working to sales targets.
  • Maintaining a Customer Relationship Management database.
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Savvy, driven, goal-orientated and persuasive, Sales Representatives establish and maintain relationships with key figures to create awareness of the brand they represent, sell as many units as possible and deepen or broaden their reach to generate further sales.

They are also likely to be the person responsible for training Sales Consultants to sell the products they represent, as they are experts in the product’s development and potential benefits to consumers.

What can I earn as a Sales Representative?

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NSW
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TAS
SA
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The most common annual salary in AUS for a Sales Representative is between $55k and $65k
Close salary comparison
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Source: SEEK job ads. Salaries include superannuation.

How to become a Sales Representative


SEEK Learning
You don’t need any formal qualifications to become a Sales Representative.

  1. Get your foot in the door in a role, as most companies will give you some on-the-job training. Selling is something you can learn, but some people will naturally take to it very quickly due to their inherent personality traits.
  2. You may need qualifications if you plan to work in a specialised industry, such as the automotive industry. There are Certificate III and IVs available in these specialised industries through a TAFE or a Registered Training Organisation.
  3. Consider completing a Bachelor degree at university. The courses generally take 3 years full-time. You’ll need to have completed year 12 or gain admission through an alternative pathway.

Explore related qualifications

SEEK users who have worked as a Sales Representative have studied these qualifications.

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Certificate IV in Business Sales

This qualification will develop your sales skills across a range of business sales contexts.

View course details
Certificate IV in Business Sales provider logo
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Source: SEEK job ads and SEEK Profile data

Upskill with an online short course

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How do Sales Representatives rate their role?

Latest reviews from 18 Sales Representatives surveyed on SEEK

Work-life balance
4.2
Job satisfaction
4.0
Career progression opportunities
3.6
Job security
3.9
Pay / Salary
3.6
Variety of work
3.6

Latest reviews

All
Positive
Negative
Nov 2018
Being a CSA at caltex is one of my most enjoyable jobs to date
Reviewer's Qualification
Diploma of Information Technology
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Customers service
The good things
You know whats expected of you and also its easy to follow whats happening both your store as well as others youre not a sign to
The challenges
Just trying to progress i will say is the hard part
Read more
Nov 2018
Retail not recommeneded for young familys
Reviewer's Qualification
Completed Year 10
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
Electrical sales
The good things
If you have The right attitude you can make okay money. You do get to meet some great characters. If you can treat customers right you can do well even without tafe and university background.
The challenges
The constant drain on you personal time. you have to get to work before your start time and often have to stay past your shift.. customers do not respect your closing time and expect you to hang back ...
Read more
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Source: SEEK Role Reviews

Working hours for Sales Representatives

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
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Source: SEEK Role Reviews from 17 Sales Representatives

What are the job opportunities for Sales Representatives?

Find out how the job market is trending

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Job opportunities

Sales Representative jobs on SEEK
4,827
Jobs on SEEK right now
Source: SEEK

Projected job growthAlert

National increase over next 5 years *
-1.4%
2019
2024
Source: LMIP. Sales Representatives

Latest Sales Representative jobs on SEEK

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Source: SEEK job ads

Browse related careers by interest

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Source: SEEK job ads and SEEK Profile data