Social Media Manager
Develop social media plans and strategies for individuals and organisations.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
-
5-year projectionJob satisfaction
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On this page
- What's it like to be a Social Media Manager?
- How to become a Social Media Manager
- Latest Social Media Manager jobs
- Top skills and experience for Social Media Managers
- Is Social Media Manager the right role for you?
- Social Media Manager role reviews
What's it like to be a Social Media Manager?
Social Media Managers are responsible for developing social media plans for individuals and organisations. They collaborate with business owners, product managers, agencies and influencers to plan and create content for social media distribution.Did you find this video helpful?
Tasks and duties
- Creating a content plan and sharing it with the social media team.
- Overseeing content creation, or in smaller organisations creating content themselves.
- Monitoring social media channels at all hours of the day.
- Staying up to date with trending content formats and hashtags.
- Monitoring the mentions of the organisation in news feeds.
- Interacting with followers by responding to enquiries, comments and complaints.
- Using analytics and data to measure results of social media activities.
- Presenting strategies and key results to the wider business.
How to become a Social Media Manager
Formal qualifications are not essential to work as a Social Media Manager, though they may be an advantage when seeking employment.
- Consider enrolling in a short course in social media strategy to gain an overview of objective setting, strategy development and measuring success.
- Alternatively, consider a degree in marketing, advertising or public relations. These courses will take you 3 years to complete full-time and usually require completion of year 12 for entry.
Compare your salary
Find out how your salary compares with the average salary for Social Media Managers.Latest Social Media Manager jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Social Media Manager jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Social Media Manager employers on SEEK are looking for job seekers with expertise in the following areas. Social Media
Instagram
TikTok
Social Media Strategy
Social Media Management
Facebook
Content Creation
Social Media Platforms
Content Strategy
Youtube
Source: SEEK job ads and SEEK Profile data
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Latest Social Media Manager reviews
Apr 2025
Location and time freedom, a challenging blessing that is rewarding an difficult
Reviewer's QualificationCertificate in Digital Marketing
Experience1 – 4 years
Organisation sizeSmall (1-19 employees)
SpecialisationSelf Employment
The good thingsThe good things
If you are passionate about social media then it is an exceptionally rewarding career. The creative side is fun and good for the mind. It’s constantly evolving and you have to keep up...
The challengesThe challenges,
There are clients that are extremely demanding and want content executed immediately no matter the time. You work on weekends for last minute content and scheduling since people are mo...
Read more
Mar 2025
Fast-paced, creative, and always evolving—being a Social Media Manager keeps you on your toes!
Experience1 – 4 years
Organisation sizeSmall (1-19 employees)
SpecialisationAdvertising, Arts & Media
The good thingsWorking as a Social Media Manager is busy but exciting! Every day is different—you’re creating posts, replying to comments, and keeping up with trends. It takes a mix of creativity and planning becaus...
The challengesBeing a Social Media Manager can be overwhelming at times. You have to constantly come up with fresh ideas, keep up with trends, and respond to messages quickly. The pressure to always be online can m...
Read more
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SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.com.au
