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Social Media Manager

Develop social media plans and strategies for individuals and organisations.

What's it like to be a Social Media Manager?

Social Media Managers are responsible for developing social media plans for individuals and organisations. They collaborate with business owners, product managers, agencies and influencers to plan and create content for social media distribution.

Social Media Manager

Tasks and duties

  • Creating a content plan and sharing it with the social media team.
  • Overseeing content creation, or in smaller organisations creating content themselves.
  • Monitoring social media channels at all hours of the day.
  • Staying up to date with trending content formats and hashtags.
  • Monitoring the mentions of the organisation in news feeds.
  • Interacting with followers by responding to enquiries, comments and complaints.
  • Using analytics and data to measure results of social media activities.
  • Presenting strategies and key results to the wider business.
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What can I earn as a Social Media Manager?

Find out the average salary for a Social Media Manager across Australia

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Latest Social Media Manager jobs on SEEK

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How to become a Social Media Manager


SEEK Learning
Formal qualifications are not essential to work as a Social Media Manager, though they may be an advantage when seeking employment.

  1. Consider enrolling in a short course in social media strategy to gain an overview of objective setting, strategy development and measuring success.
  2. Alternatively, consider a degree in marketing, advertising or public relations. These courses will take you 3 years to complete full-time and usually require completion of year 12 for entry.

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Source: SEEK job ads and SEEK Profile data

Is Social Media Manager the right role for me?


Job market trends for Social Media Managers
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Social Media Manager jobs on SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest Social Media Manager reviews

Latest reviews from 12 Social Media Managers surveyed on SEEK
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Positive
Negative
May 2021
Social media is not just for the young kids! Your target audience is online, just find their platform!
Reviewer's Qualification
Bachelor of Commerce
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Government
The good things
If you love variety in your day and are passionate about all things in digital marketing, this is the job for you! Social media managers wear many ‘hats’. Creative thinking and great copywriting skill...
The challenges
Ensuring the leadership team understand the value of social media and how it impacts the organization’s reputation and outcomes. That is, the return on investment.
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May 2021
Social is rewarding, but frustrating. Very addictive
Reviewer's Qualification
Bachelor of Marketing
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Social Media and video
The good things
As the head of social for your company, you will need to be across everything. You'll need to understand the tone, the voice, everything about the brand, because there will be posts that your bosses d...
The challenges
You'll work long hours, and weekends. You'll find yourself looking at your pages after you finish work. Algorithm changes that you need to adapt to. It's becoming a pay-to-play for a lot of brands, ...
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Source: SEEK Role Reviews