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Marketing Manager

Marketing Manager

Use a blend of analytical skills and a strong understanding of consumer psychology to drive business growth.

What's it like to be a Marketing Manager?

Marketing Managers plan, execute and measure an array of strategies with the objective of supporting business growth. They acquire new customers and grow existing revenue streams through research, analysis and marketing campaigns. Campaigns are comprised of online marketing tactics including email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.

Tasks and duties

  • Planning, developing and organising marketing campaigns to support business growth objectives.
  • Coordinating marketing campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
  • Conducting regular data analysis and measuring campaign performance against predefined metrics.
  • Presenting regular reports to clients and stakeholders.
  • Using consumer data to predict current and future consumer trends.
  • Identifying new growth opportunities through market research.
  • Developing and measuring Key Performance Indicators (KPIs).
  • Optimising marketing campaigns for highest return on investment.
Marketing Managers have strong analytical skills and a developed understanding of consumer psychology. They may work alone or manage a team of people and work in a broad range of industries. They are responsible for a business’s marketing budget, and track campaign progress against marketing objectives and budget constraints.

What can I earn as a Marketing Manager?

The most common salary  for a Marketing Manager is between $100k and $120k
Source: SEEK job ads and SEEK Profile data

How to become a Marketing Manager

SEEK Learning
It is possible to work as a Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field. Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.
  1. Complete a qualification in Marketing. This could be a Certificate IV in Marketing and Communication (BSB42415), a Diploma of Marketing and Communication (BSB52415), an Advanced Diploma of Marketing and Communication (BSB61315), or a Bachelor degree majoring in Marketing.
  2. Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Managers.
  3. Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.

Explore marketing qualifications

Develop the essential skills and knowledge to work as a Marketing Manager with a nationally recognised qualification.

Duration 18 wks - 1 yr
7 institutions offering this qualification
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Duration 16 wks - 1.5 yrs
8 institutions offering this qualification
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Duration 17 wks - 18 mths
4 institutions offering this qualification
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Duration 1 yr - 7 yrs
12 institutions offering this qualification
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Source: SEEK job ads and SEEK Profile data

How do Marketing Managers rate their role?

Latest reviews from 38 Marketing Managers surveyed on SEEK

Latest reviews

4 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Science
Experience
10+ years
Organisation size
Medium (20-199 employees)
Specialisation
pharmaceuticals
The good things
If you love to communicate and share stories then marketing is a positive step in the right direction. You get the opportunity to work closely with management and sales teams so people skills are key....
The challenges
You have to sell your creative ideas a lot! Whilst this is a great skill to gain, it can be quite tiresome if you work in a conservative industry. Skill diversity is a must so you need to be on top of...
4 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Business Management
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Marketing
The good things
It's Amazing
The challenges
It's challenging
5 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Commerce
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
B2B marketing
The good things
There is so much diversity in the role and no two days are the same. Marketing is such a multi faceted area, I have been able to build my skills in so many areas. Advertising, marketing strategy, soci...
The challenges
As with many industries, technology is changing rapidly and its important to stay abreast of the changes - particularly in digital marketing. You have to be creative and adaptable, what worked 6 month...
4 out of 5Nov 2018
Reviewer's Qualification
National Diploma in Graphic Design
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
branding
The good things
Every day is different in terms of the tasks You get to see a company/business grow through your marketing/work efforts Exciting industry Challenging, but rewarding to see your results bearing fruit
The challenges
Restricted budgets Not enough respect for marketing initiatives Tight deadlines Very competitive market
4 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Creative Advertising and Graphic Design
Experience
5 – 9 years
Organisation size
Small (1-19 employees)
The good things
You get to be creative. For anyone who is creatively wired, that’s a blessing in itself. I pursued Marketing because I have varied skills in Graphic Design, Visual Arts, Photography, Campaigning, So...
The challenges
If you work for a small company, there may be a lack of full time work in Marketing and Design in the long term. So you will likely be sharing other job duties (e.g. Admin tasks, sales, filing, answer...
4 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Commerce
Experience
10+ years
Organisation size
Medium (20-199 employees)
Specialisation
brand & portfolio planning, innovation & media
The good things
Leading innovation and game changing initiatives across media channels, the brand / product portfolio and category. Inspiring & developing the talent of our future senior marketers. Driving a dynamic ...
The challenges
Ability to canvass right insights and support investment to drive brand & portfolio planning agenda. Driving brand strategic plan & buy across multiple key stakeholders both internal / external. Allo...
5 out of 5Nov 2018
Reviewer's Qualification
Graduate Diploma of Business Administration
Experience
5 – 9 years
Organisation size
Small (1-19 employees)
Specialisation
Online services
The good things
I'm lucky because I work for myself. However most marketing managers will work for larger corporations. I particularly loved my time in FMCG because of the fast paced environment, diversity of tasks, ...
The challenges
I work for myself, so I don't experience too many challenges, but in prior roles I have found the hours long. So long as you have a good boss and a good company you'll be OK. I have had one of each be...
5 out of 5Oct 2018
Reviewer's Qualification
Bachelor of Business Administration
Experience
5 – 9 years
Organisation size
Small (1-19 employees)
Specialisation
Digital Marketing
The good things
Working as a marketing manager is an extremely varied job with many challenges and different skills are used everyday. No day is the same and I love how much I learn in the various tasks I have to han...
The challenges
It's important to be tuned in several aspects. Attention to detail is a must so a little detail can mess things up really easily. You must be attentive to the rapidly changing environment closely so t...
4 out of 5Oct 2018
Reviewer's Qualification
Bachelor of Business (Marketing)
Experience
10+ years
Organisation size
Medium (20-199 employees)
The good things
To be a senior Marketing Manager you need to be a planner, a people manager and passionate about the brand and company you work for. The good things : variety of work (no 2 days are the same), working...
The challenges
As per last box
4 out of 5Oct 2018
Reviewer's Qualification
Master of Management
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Marketing
The good things
Commercial marketing is interesting , challenging and very satisfying
The challenges
Smaller expenditure budgets
Source: SEEK Role Reviews

What are the job opportunities for Marketing Managers?

Find out how the job market is trending

Job opportunities

Marketing Manager jobs on SEEK
Source: SEEK

Projected job growth

National increase over next 5 years
12.5%
2018
2023
Source: LMIP. Advertising and Marketing Professionals
Latest Marketing Manager jobs on SEEK
Robert Walters
Sydney
Brilliant opportunity for a Marketing Campaign Manager to join a global organisation on a 12 month contract in Sydney.
Potentia Learning
Sydney > Parramatta & Western Suburbs
This is an exciting opportunity for an experienced Marketing Manager to bring their expertise and knowledge to Potentia Tutoring!
Company logo
Gough Property & Real Estate Recruiters
Sydney > CBD, Inner West & Eastern Suburbs
Digital Marketing Manager to take on a new challenge with a National property group ** Phenomenal Career Opportunity**
Four Seasons Technology
Sydney > North Shore & Northern Beaches
Four Season Technology company is a Sydney-based skincare cosmetic company looking for a driven Marketing and Social Media Manager.
Source: SEEK job ads and SEEK Profile data

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