Marketing Manager
Use a blend of analytical skills and a strong understanding of consumer psychology to drive business growth.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
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5-year projectionJob satisfaction
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On this page
- What's it like to be a Marketing Manager?
- How to become a Marketing Manager
- Latest Marketing Manager jobs
- Top skills and experience for Marketing Managers
- Is Marketing Manager the right role for you?
- Marketing Manager role reviews
What's it like to be a Marketing Manager?
Marketing Managers plan, execute and measure an array of strategies with the objective of supporting business growth. They acquire new customers and grow existing revenue streams through research, analysis and marketing campaigns. Campaigns are comprised of online marketing tactics including email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.Did you find this video helpful?
Tasks and duties
- Planning, developing and organising marketing campaigns to support business growth objectives.
- Coordinating marketing campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.
- Conducting regular data analysis and measuring campaign performance against predefined metrics.
- Presenting regular reports to clients and stakeholders.
- Using consumer data to predict current and future consumer trends.
- Identifying new growth opportunities through market research.
- Developing and measuring Key Performance Indicators (KPIs).
- Optimising marketing campaigns for highest return on investment.
How to become a Marketing Manager
It is possible to work as a Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field. Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.
- Complete a qualification in marketing. This could be a Certificate IV in Marketing and Communication (BSB40820), a Diploma of Marketing and Communication (BSB50620), or a bachelor degree majoring in marketing.
- Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Managers.
- Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.
Compare your salary
Find out how your salary compares with the average salary for Marketing Managers.Latest Marketing Manager jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Marketing Manager jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Marketing Manager employers on SEEK are looking for job seekers with expertise in the following areas. Marketing Strategy
Marketing Campaigns
Digital Marketing
Social Media
Marketing Planning
Search Engine Optimisation
Content Creation
Brand Awareness
Email Marketing
Lead Generation
Source: SEEK job ads and SEEK Profile data
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Latest Marketing Manager reviews
Oct 2018
Marketing: Art vs Science with a Hefty Dose of People Skills. Where Else Would You Be?
Reviewer's QualificationMaster of Commerce
Experience10+ years
Organisation sizeLarge (200+ employees)
SpecialisationPrivate Sector, B2B, Electrical & IT
The good thingsThe range of activities once does in a marketing role can be varied depending if you are a marketing generalist or a specialist. If a generalist, you may be involved in strategy, product management, p...
The challengesMuch about effective marketing revolves around the strategy of engaging with internal and external stakeholders (the latter includes customers of course) and discovering what makes them tick, what dri...
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Nov 2018
Marketing is a good all-round job in the corporate environment with many industries to choose from but you can get pigeon holed quite easily once you're in a particular industry.
Reviewer's QualificationBachelor of Science
Experience10+ years
Organisation sizeMedium (20-199 employees)
Specialisationpharmaceuticals
The good thingsIf you love to communicate and share stories then marketing is a positive step in the right direction. You get the opportunity to work closely with management and sales teams so people skills are key....
The challengesYou have to sell your creative ideas a lot! Whilst this is a great skill to gain, it can be quite tiresome if you work in a conservative industry. Skill diversity is a must so you need to be on top of...
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SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.com.au
