The wind has been taken out of the sales!The good thingsThe industry is a very profitable market with high barriers to entry, Air Liquide and its competitors are all solid and operate a very strong bottom line.
The AL business is supported by a solid global backing, with a safe and conservative approach and French heritage.
The business is very much engineering and operational based and best career opportunities exist for engineers and graduates, while HSEQ and operational roles exist due to the nature of the compressed and cryogenic gases.
The challengesA very simple business is made extremely difficult.
Very conservative business and slow decision making processes.
High priority on managing the bottom line and ongoing continuous improvement programs in lieu of top line and market share.
Industry has a low customer NPS baseline and low value product.
Employee retention significantly declined with ongoing organisational restructures over the years and management changes since the expatriate and relocation opportunities ceased around 2015.
Very strong modern corporate and management approach to equal opportunity.
Many services have been taken offshore.