Blue Illusion
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    Blue Illusion
    (40 reviews)
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    Company Reviews

    Working at Blue Illusion

    3.540 ratings in total
    5
    15
    4
    10
    3
    2
    2
    4
    1
    9
    78%
    Rate salary as high or average
    65%
    Employees recommend this employer to friends
    Work/Life balance
    3.5(40 ratings)
    Career development
    3.0(40 ratings)
    Benefits & perks
    3.1(40 ratings)
    Management
    3.3(40 ratings)
    Working environment
    3.5(40 ratings)
    Diversity & equal opportunity
    3.7(40 ratings)
    Ratings for Blue Illusion are shared as-is from employees in line with our community guidelines

    Reviews

    Showing 40 reviews sorted by most recent
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    5.0
    Store Manager
    Dec 2025
    Glen Waverley VIC 3150Less than 1 year in the role, current employee
    Great place to work, you learn a lot and the environment is supportive
    The good thingsTeammate cares and support your development
    The challengesAs this is considered high-end retail store, you'll spent lots of time personalizing and approaching customer
    1.0
    Store Manager
    Sep 2025
    Geelong VIC 32201 to 2 years in the role, former employee
    Never been treated so badly in the workplace before.
    The good thingsThe lovely customers and colleagues.
    The challengesUpper management places unrealistic expectations on staff . Doesn’t value staff , you are just a replaceable number . Staff safety and well being is secondary to $$$$.
    1 person found this helpful
    5.0
    Finance Manager
    Oct 2023
    St Kilda VIC 3182former employee
    Great move if you want to work in retail
    The good thingsTeam atmosphere. Talented professional people. Flat structure
    The challengesIT system needs an upgrade
    4.0
    People and Culture
    Oct 2023
    Melbourne VIC 30001 to 2 years in the role, current employee
    Learned a huge amount, and have been able to introduce change in my department which has allowed my experience to grow and develop.
    The good thingsOpen and honest culture - suggestions and opinions always appreciate and listened to. Lots of opportunity to have an impact on the business and its growth.
    The challengesRetail will always have various challenges with the nature of the industry.
    2.0
    Marketing Department
    May 2023
    St Kilda VIC 31823 to 4 years in the role, former employee
    If you want healthy mental health, do not work here.
    The good thingsCelebrating birthdays in the office and drinks monthly, a great group of people to work with and bread, milk and coffee.
    The challengesOnly 8 car spots for over 30 employees in the office, no Christmas party, WFH only available to certain people in management, politix involving family into the business, lack of management from all departments, staff turnover in the last 2 years has been 50 + employees and low salary.
    3 people found this helpful
    5.0
    Sales Assistant
    Mar 2023
    7 to 8 years in the role, former employee
    Good learning experience, training, mentoring always offered, great values.
    The good thingsI've enjoyed working with my manager at concession (David Jones Chadstone). I was there for 7 years and learned more than just good customer service, professionalism, teamwork and appreciation for your team members.
    The challengesJust the usual retail experience, some days are busier than the others.
    5.0
    Retail Operations Manager
    Jan 2023
    Blue Illusion is a company that allows me to be an authentic leader. Leadership is a privilege and the leadership team support, lead and mentor all teams. Supporting each other without ego is crucial to the culture of the business, which is why the Brand has such longevity in the team.
    The good thingsAmazing leadership team Willingness to evolve and try new things People first focus Collaborative No Red tape
    The challengesNavigating the retail space will always pose a challenge, however the way that the Leadership team work through these challenges is exemplary.
    1.0
    Head office
    Aug 2021
    A toxic workplace culture where owners over ride a well meaning HR and speaking down to staff in meeting is commonplace.
    The good thingsEveryone leaves at 5pm
    The challengesVery old-school mentality in terms or working arrangements, perspective of retail and management style. Management need to get to the 21st century and cultural training would also be beneficial for them.
    6 people found this helpful
    1.0
    Sales assistant.
    Jul 2021
    5 to 6 years in the role, former employee
    Doesn’t matter how long you have worked for them you're just a number.
    The good thingsThe customers and staff .
    The challengesNo support from HR or HO or your Regional. Ridiculous work load and expectations.
    4 people found this helpful
    1.0
    Retail
    Nov 2019
    Awful
    The good thingsI really can’t think of any
    The challengesThe company is really old fashioned in how they work, not moving with the times at all
    3 people found this helpful
    5.0
    Retail Support Centre
    Nov 2019
    3 to 4 years in the role, current employee
    Hard working culture with a strong focus on rewards and recognition.
    The good thingsThe people and the work environment!
    The challengesRetail can be tough but with the right team, anything is possible.
    1.0
    Head office
    Sep 2019
    Disappointing culture and lack of support
    The good thingsSalary was good. Few people are friendly.
    The challengesNo support. lack of procedures and guidelines. Head office is in an old building with no proper heating in winter or cooling in summer.
    5 people found this helpful
    4.0
    Casual retail Assistant
    Aug 2019
    1 to 2 years in the role, former employee
    A good place where all my managers were nice and professional
    The good thingsGood retail working environment not much pressure as a casual
    The challengesNot much for casuals but few managers I know faced ruthless politics
    2.0
    Sales Consultant
    May 2019
    5 to 6 years in the role, former employee
    It doesn’t matter if you bring in the most sales, the company has no work ethic
    The good thingsThe hours suited my lifesty
    The challengesThere was conflict in store and management although aware of it turned a blind eye.
    5.0
    Manager
    May 2019
    3 to 4 years in the role, former employee
    had the best time working there with a great team of ladies
    The good thingsthe support from the area manager I had at the time
    The challengesstriving to reach your daily budgets
    2.0
    Sales Consultant
    May 2019
    Don’t voice your opinion or question hours
    The good thingsEasy job, computer system was easy, often work by yourself
    The challengesThe clothes are just daggy, too many events to organise, lots of gossiping, anyone above casuals think they’re superior, unfair distribution of hours
    3.0
    Casual Sales Assistant
    Jul 2018
    1 to 2 years in the role, former employee
    There are better places to work than Blue Illusion
    The good thingsI had a lovely Manager, and the shop always smelt nice from the essential oils we always had burning.
    The challengesRidiculous expectations to earn incentives! Pushy sales, over priced, not working as a team, each person for themselves.
    5.0
    Store Manager
    Feb 2018
    1 to 2 years in the role, former employee
    Wonderful team and great work life balance
    The good thingsBeautiful area manager Company that gave to charities Always changing and doing something different
    The challengesStore traffic slow Nothing else to really say
    5.0
    Store Manager
    Feb 2018
    7 to 8 years in the role, former employee
    Wonderful times. A real adventure Worked very hard to make store achieve budgets and profile
    The good thingsBeautiful clothes and amazing customers. Always lovely new items coming through
    The challengesTrying to make budgets Keep motivated to organise charity fashion parades
    1.0
    Casual. No one!!!!!!’
    Feb 2018
    Hideous
    The good thingsThey were very friendly to put you into a false sense of security, but took every sale, as they knew every person walking in the door!!!!!!
    The challengesTrying to get a sale!!!! With 3 people that have been there for 10 + years no one else gets a look in & then gets spoken to re performance!!!!!!!!!!
    1.0
    Stylist
    Nov 2017
    Do not bother putting effort into this Company.
    The good thingsThe customers were the only good thing about going to work.
    The challengesThe culture was horrendeous. The turn over of staff is indicative of the value their staff.
    2.0
    Head Office
    Oct 2017
    Cons outweighed the pros
    The good thingsSome great people work at Head Office (RSC) Weekly fresh fruit, bread, condiments Good location
    The challengesComments relate to Head Office: Salary low; no bonuses or CPI increases for 3 years straight (for majority) Career development non-existent Severe lack of appreciation towards staff Questionable history of hiring in senior management High turnover Lip-service - Blue Illusion talks the talk but fails to walk the walk
    5.0
    Wardrobe Stylist / Sales Person
    Oct 2017
    3 to 4 years in the role, current employee
    Enjoyable
    The good thingsFriendly and fun environment. Monthly uniform allowance. Designer label. Strong company ethics. Charitable.
    The challengesThere is very little opportunity to process with this company and mostly PT and FT positions are offered to those in management.
    3.0
    Retail Management
    Apr 2017
    Perth WA 60003 to 4 years in the role, current employee
    Poor looking after staff Evan in long time
    The good thingsClothing allowance support from other manager
    The challengesCompany doesn't listen
    4.0
    Manager
    Mar 2017
    All Australia3 to 4 years in the role, former employee
    Loved it while I was there
    The good thingsAbsolutely LOVED working for blue illusion - just very disappointed when I moved from country to city there was no where to transfer to - I was a manager but would have been happy doing anything to stay working for them
    The challengesVery disappointed to find out after I left the company that they do not re- hire staff again, -- the most stupid thing when you have put in so much energy to learn everything to find out that when a position comes up nearby that you get an automated response saying you are unsuccessful - told by current staff that they now do no tree ploy staff ---- very silly of them
    1 person found this helpful
    1.0
    Temp Worker
    Sep 2016
    Less than 1 year in the role, former employee
    Not a pleasant temp experience
    The good thingsThe clothing is of a high quality.
    The challengesLittle or no automation. Technology is not something they invest in. Confusing directives. Training is lacking. Turnover high.
    4.0
    Sales Assistant
    Sep 2016
    Sydney NSW 20001 to 2 years in the role, former employee
    It was great for any person who has other commitments such as uni or someone who is a stay-at-home parent looking to make some side money.
    The good thingsI was a casual sales assistant and it was quite flexible and people are dedicated to helping you develop your customer service and sales skills.
    The challengesLike every casual job, it's hard to get regular work when times are hard or quiet.
    5.0
    Casual Shop Assistant
    Sep 2016
    3 to 4 years in the role, former employee
    build up my confidence.The best job i ever have
    The good thingsvery independent.manager was great
    The challengesrecognizing customers needs
    4.0
    Store Manager
    Feb 2016
    1 to 2 years in the role, former employee
    Warrnambool's touch of french flair... Great store which attracted loyal and polished customers but given the price point of the clothing remuneration was disappointing.
    The good thingsBuilding relationships with customers their customers benefits and rewards were important to their customers
    The challengesFundraising events, difficult to attract good numbers in work hours but equally taxing on my time when they needed to be held after hours.
    5.0
    manager
    Feb 2016
    wonderful company to work for
    The good thingsGood environment godd work colleagues
    The challengesCustomer dealings great opportunities for merchandising
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