Not what it used to beThe good thingsThe people, the product and what it was like as a family owned business prior to being purchased by a corporate.
The challengesThe culture shifted after the business was acquired by a larger corporate entity that, while technically still a family business, operated with shareholders. As sales performance declined, responsibility was frequently directed toward Marketing. While this isn’t uncommon, it became increasingly prominent toward the end of my tenure as Sales came under greater pressure to convert.
At the same time, there was a noticeable increase in micromanagement of the Marketing team from senior leadership. This created an environment where blame was regularly shifted across teams, rather than collaborative, practical solutions being developed with the resources available.