Deciding if a new job is right for you involves more than the role itself and the salary.
Understanding a company's culture will help you work out whether you'll fit in, enjoy your new role, and thrive in the new work environment.
Culture counts for a lot. Research for SEEK reveals 77% of job seekers say workplace culture is important to them. More than half (54%) say workplace culture is even more important than salary. And 71% of job seekers say they’d turn down a job with bad workplace culture.
When it comes to building work culture, the research found flexible working hours are the most important, followed by supportive peers and colleagues, and a culture that emphasises mental health and wellbeing.
But how do you work out what the culture is like before you start to work for a company? Word of mouth, other employees and reviewing websites are the key sources job seekers use to gauge if an employer’s culture is right for them.
But there's another way, and that’s asking the right questions in an interview.
In any job interview, you should get an opportunity to ask your own questions
Kristine Tuazon, Director of Good People HR, suggests starting with a broad approach, with questions such as:
Leah Lambart, Career and Interview Coach from Relaunch Me, suggests drilling down a bit deeper, and thinking about what’s important to you about the culture of your workplace.
“Consider what aspects are most important to you about company culture, and then focus your questions around those areas,” Lambart suggests. “For example, there may be key aspects of company culture that are most important to you, such as flexible work arrangements, career development, social activities or how the company manages hybrid work arrangements.”
Lambart suggests these seven questions:
If culture is an important factor in your decision-making process, Lambart suggests asking earlier rather than later.
“If understanding company culture is important to you as a job seeker, then you need to ask some questions about culture in the first interview,” she advises. “I'd suggest asking similar questions throughout the recruitment process to see if you receive consistent messages. It may be a red flag if the hiring manager is describing the culture of the organisation in a different way to the HR team."
Asking early matters — new SEEK research shows only 55% of Australians feel their workplace’s culture matches how it was presented during the interview process. That means nearly half of job seekers may be walking into a workplace that doesn’t feel as expected.
Lambart suggests listening out for consistent themes and don’t be afraid to ask for specific examples.
“For example, if a company has a core value of ‘collaboration’’, then ask for examples of how they demonstrate this in the workplace. If they are not able to provide specific examples, then this could also be a red flag.”
In addition, Lambart recommends taking up any opportunity for an in-person interview as opposed to an online interview, as well as any opportunity to take a walk around the office. “You can gauge a lot about company culture if you have the opportunity to do an office tour and chat to a few employees along the way.”
No questions are off limits when it comes to culture, according to Lambart.
“A job interview should be a two-way street and the job seeker has every right to ask companies the hard questions to assess the company’s culture,” she says. “Most hiring managers or talent acquisition managers will respect a job seeker who is asking pointed questions to get the information that they need to make an informed choice should they be made an offer.”
Tuazon suggests trying to keep the interview positive and steering away from negative questions.
“This is what the interviewer may remember about you as our brains have a negative bias and remember these more, especially in an interview which can at times be high stakes,” she says. “Focus on what you can contribute, provide excellent relevant examples about your skills and your work and think about how the experience you’re about to gain will benefit you too in the future.”
Every company will have its own culture, which will suit some but not others. A bit of research on a company’s website should reveal its values, which can help you prepare for your interview.
But also important is being aware of what your own values are, and what’s important to you.
“Before commencing your job search, I would recommend doing some reflection to understand the company values that are most important to you and thework environment that you will thrive in,” says Lambart. “For example, do you prefer a social environment that celebrates birthday parties, has weekly morning teas and team functions outside of working hours? Or do you prefer to just focus on work and keep your work and personal life very separate? Or, if you are someone who is very focused on career development, ask what the company has in place to support career growth."
“If you understand the company culture that works best for you, then you can ask the right questions to assess company culture based on your own criteria.”
Tuazon suggests that, while we’re conditioned to be looking out for those red flags in interviews, it can help to flip the script and focus instead on searching out a company’s green flags.
“Look for genuine honesty, transparency, sincerity and integrity in the hiring manager’s answers, actions and body language when these questions are asked,” she suggests.
“Try to look for green flags and note what the company is doing well, doing right, and trying to improve on. Look for evidence of employees living the company’s values and see if they walk their values.”
Source: Independent research conducted by Nature of behalf of SEEK, interviewing 12,000 Australians annually. Published July 2025.