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Communications Manager

Develop communications strategies and oversee a communications team within an organisation.
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What's it like to be a Communications Manager?

A Communications Manager is responsible for the dissemination of an organisation’s messages. The organisation’s messages may be intended for internal external audiences, or both.

Communications Manager

Tasks and duties

  • Developing communications strategies.
  • Writing, editing, proofreading and formating copy for publishing in print and/or online.
  • Creating and managing publication production timelines and teams.
  • Liaising with, supporting or managing public relations team for the creation of press releases, advertising kits and promotional collateral.
  • Writing speeches for senior leaders in the organisation.
  • Writing scripts for strategic videos.
  • Managing social media channels, website, app and publication content calendar.
  • Delivering briefs to visual designers, freealance writers and external agencies.
  • Creating marketing strategies aimed to attract or retain customers.
  • Executing communication strategies using customer relationship management databases and email direct marketing software and templates.
  • Assessing web, email and social media analytics to understand opportunities and barriers.
  • Organising and managing events to promote key messages.
  • Supervising and mentoring junior members of the team.
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Communication Managers may be responsible to overseeing a team and need to have strong leadership skills in addition to a high level of experience and knowledge in communications, marketing or public relations.

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What can I earn as a Communications Manager?

Find out the average salary for a Communications Manager across Australia

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Latest Communications Manager jobs on SEEK

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How to become a Communications Manager


SEEK Learning
Communications Managers generally hold tertiary qualifications in communications or a related field.

  1. Get your foot in the door as a Communications Officer and gain experience within a communications, marketing or public relations team.
  2. Complete a degree in communications, marketing, public relations or journalism.
  3. Consider completing a Master of Communication, or specialise with a Master of Digital Communication, a Master of Journalism or a Master of Strategic Communication.

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Is Communications Manager the right role for me?


Job market trends for Communications Managers
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Communications Manager jobs on SEEK
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Jobs on SEEK right now
Source: SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest Communications Manager reviews

Latest reviews from 14 Communications Managers surveyed on SEEK
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Positive
Negative
May 2021
Communications - best job in the world if you're valued; can break you if you're not
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
Strategic communications
The good things
If you love adrenalin and thrive on a dynamic challenge where you can make a positive difference through your judgement, application of knowledge and your communication skills, then a career in commun...
The challenges
Be aware that while brand promotion and reputation building are usually key requirements of this type of role, a large portion of what you do will be "absence of evil"...that means keeping your organi...
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May 2021
Working in communications is great because no 2 days are the same
Reviewer's Qualification
Master of Arts
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Communications & Marketing
The good things
Very creative and autonomous role; helps to shape the company’s strategy; supporting all departments to communicate their services
The challenges
Little formalised training; internally, there’s not always great understanding what the role require and involves; limited growth opportunities without changing companies
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Source: SEEK Role Reviews