What's it like to be a Communications Manager?
A Communications Manager is responsible for the dissemination of an organisation’s messages. The organisation’s messages may be intended for internal external audiences, or both.
Tasks and duties
- Developing communications strategies.
- Writing, editing, proofreading and formating copy for publishing in print and/or online.
- Creating and managing publication production timelines and teams.
- Liaising with, supporting or managing public relations team for the creation of press releases, advertising kits and promotional collateral.
- Writing speeches for senior leaders in the organisation.
- Writing scripts for strategic videos.
- Managing social media channels, website, app and publication content calendar.
- Delivering briefs to visual designers, freealance writers and external agencies.
- Creating marketing strategies aimed to attract or retain customers.
- Executing communication strategies using customer relationship management databases and email direct marketing software and templates.
- Assessing web, email and social media analytics to understand opportunities and barriers.
- Organising and managing events to promote key messages.
- Supervising and mentoring junior members of the team.
Communication Managers may be responsible to overseeing a team and need to have strong leadership skills in addition to a high level of experience and knowledge in communications, marketing or public relations.
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How to become a Communications Manager
- Get your foot in the door as a Communications Officer and gain experience within a communications, marketing or public relations team.
- Complete a degree in communications, marketing, public relations or journalism.
- Consider completing a Master of Communication, or specialise with a Master of Digital Communication, a Master of Journalism or a Master of Strategic Communication.