What's it like to be a Public Relations Officer?
Public Relations Officers work with the media to build and manage relationships between organisations and the public. They keep the public informed on who their client is by creating the brand, responding to enquiries from the public and media and organising interviews. They communicate with the public, clients and other stakeholders to maintain the reputation of an organisation.
Tasks and duties
- Planning and preparing releases.
- Preparing and creating visual, audio and electronic media materials.
- Monitoring competitor activity.
- Planning, writing and making media statements.
- Managing enquiries from the public, media and other stakeholders.
- Maintaining the organisations reputation by creating crisis management plans.
- Organising and hosting special events such as exhibitions or open days.
- Writing speeches and preparing visual aids for presentations or interviews.
- Planning and preparing online or printed materials for print, digital or social media.
- Building brand identity and public awareness of an organisation.
- Liaising with management on communication issues and strategies.
- Updating, coordinating and monitoring content and activity on social media platforms.
Public Relations Officers manage events, conferences, open days or functions. They supervise the preparation and creation of visual, audio and electronic materials for organisations. The role may also include strategic planning and research in to public perception and competition.
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How to become a Public Relations Officer
- Complete a vocational qualification to gain skills and knowledge needed for entry level roles in public relations. This could be a Certificate IV in Marketing and Communication (BSB42415).
- To progress your career in the public relations field, consider undertaking a diploma-level qualification such as a Diploma of Marketing and Communication (BSB52415).
- Advance your career to senior or managerial roles and deepen your knowledge with a bachelor-level qualification such as the Bachelor of Media and Communication With a Major in Public Relations or a Bachelor of Communication (Public Relations).
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SEEK users who have worked as a Public Relations Officer have studied these qualifications.
Develop knowledge and skills to manage public relations in private, public and the not-for-profit sector with this qualification.