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Public Relations Officer

Plan, develop and implement communication strategies and promote information about organisations to the public.

What's it like to be a Public Relations Officer?

Public Relations Officers work with the media to build and manage relationships between organisations and the public. They keep the public informed on who their client is by creating the brand, responding to enquiries from the public and media and organising interviews. They communicate with the public, clients and other stakeholders to maintain the reputation of an organisation.

Public Relations Officer

Tasks and duties

  • Planning and preparing releases.
  • Preparing and creating visual, audio and electronic media materials.
  • Monitoring competitor activity.
  • Planning, writing and making media statements.
  • Managing enquiries from the public, media and other stakeholders.
  • Maintaining the organisations reputation by creating crisis management plans.
  • Organising and hosting special events such as exhibitions or open days.
  • Writing speeches and preparing visual aids for presentations or interviews.
  • Planning and preparing online or printed materials for print, digital or social media.
  • Building brand identity and public awareness of an organisation.
  • Liaising with management on communication issues and strategies.
  • Updating, coordinating and monitoring content and activity on social media platforms.
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Public Relations Officers manage events, conferences, open days or functions. They supervise the preparation and creation of visual, audio and electronic materials for organisations. The role may also include strategic planning and research in to public perception and competition.

What can I earn as a Public Relations Officer?

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Latest Public Relations Officer jobs on SEEK

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Source: Full time annual package based on job ad data.

How to become a Public Relations Officer


SEEK Learning
Public Relations Officer don’t need specific qualifications; however, employers may prefer qualifications in communication or public relations.

  1. Complete a vocational qualification to gain skills and knowledge needed for entry level roles in public relations. This could be a Certificate IV in Marketing and Communication (BSB42415).
  2. To progress your career in the public relations field, consider undertaking a diploma-level qualification such as a Diploma of Marketing and Communication (BSB52415).
  3. Advance your career to senior or managerial roles and deepen your knowledge with a bachelor-level qualification such as the Bachelor of Media and Communication With a Major in Public Relations or a Bachelor of Communication (Public Relations).

Explore related qualifications

SEEK users who have worked as a Public Relations Officer have studied these qualifications.

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Certificate IV in Marketing and Communication

This qualification will develop your marketing and communication skills and will prepare you to provide some leadership and guidance.
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Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo
Certificate IV in Marketing and Communication provider logo

Diploma of Marketing and Communication

This qualification provides a sound marketing knowledge base and prepares you to work in managerial roles within the marketing industry.
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Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo
Diploma of Marketing and Communication provider logo

Bachelor of Communication (Public Relations)

Develop knowledge and skills to manage public relations in private, public and the not-for-profit sector with this qualification.

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Bachelor of Communication (Public Relations) provider logo
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Job market trends for Public Relations Officers
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Job opportunities

Public Relations Officer jobs on SEEK
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Source: SEEK
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Source: SEEK job ads and SEEK Role Reviews

Latest Public Relations Officer reviews

Latest reviews from 5 Public Relations Officers surveyed on SEEK
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Positive
Negative
Oct 2018
Public Relations for an animal rescue is challenging but the rewards far outweigh any of the downsides.
Reviewer's Qualification
Certificate IV in Companion Animal Services
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Animal Welfare
The good things
Animal Welfare is a tough industry unless you’re passionate. The good things If you are passionate about animal welfare it an exceptionally rewarding career. Seeing animals come from kill pounds to s...
The challenges
The challenges There are people who will treat you terribly but they are not as common as the good ones. It can be challenging to lose a rescue and seeing the conditions the animals come in can be hea...
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Oct 2018
PRO is to speak clearly and to know the things well to send the message to others
Reviewer's Qualification
Diploma of Hospitality Management
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Public Relation Officer
The good things
To enlarge the social life to meet new people
The challenges
Has to speak multiple languages because have multi culture such as Malay or Chinese which even more better if can speak more languages.
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Source: SEEK Role Reviews