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Sales Assistant

Greet and assist customers with purchasing goods and services.

What's it like to be a Sales Assistant?

Sales Assistants work in shops, stores and wholesale establishments. They greet and help customers identify their needs in order to purchase goods and services to meet those needs. Sales Assistants are ambassadors for a particular store, establishment or product. They provide customers with an informative and helpful shopping experience, and may also assist with ongoing management of supplies, by participating in stocktakes and taking inventories.

Sales Assistant

Tasks and duties

  • Understanding the range of goods and services that the store, shop or establishment offers, and providing customers with advice on product choice, price, recommendations product use and care.
  • Confidently and competently accepting different payment methods for goods and services.
  • Stacking and restocking goods, displaying items, wrapping and packing goods sold.
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Individuals who are excellent communicators with strong attention to detail make ideal Sales Assistants.

What can I earn as a Sales Assistant?

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NSW
VIC
WA
QLD
TAS
SA
NT
ACT
The most common annual salary in AUS for a Sales Assistant is between $45k and $55k

Close salary comparison
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Source: SEEK job ads. Salaries include superannuation.

How to become a Sales Assistant


SEEK Learning
Formal qualifications to work as a sales assistant in Australia are not required, with on-the-job training usually provided. However, a vocational qualification in retail services may be an advantage when you are applying for work as a Sales Assistant.

  1. Gain work experience in the field, and undertake a qualification in retail services, such as a Certificate II in Retail Services (SIR20216). You may be required to obtain a police check before you begin work.
  2. To extend your career within sales, it’s possible to work your way up the ladder and apply for in-store promotions to more senior roles, such as Retail Store Manager.

Explore related qualifications

SEEK users who have worked as a Sales Assistant have studied these qualifications.

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Bachelor of Arts

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Bachelor of Science

Develop broad skills in science to prepare for opportunities in a range of industries with this qualification.

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Bachelor of Commerce

This degree prepares you for a range of roles in the accounting, economics, finance and business industries, depending on the specialisation chosen.
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Source: SEEK job ads and SEEK Profile data

Upskill with an online short course

Get instant access to online training for these in-demand Sales Assistant skills

How do Sales Assistants rate their role?

Latest reviews from 9 Sales Assistants surveyed on SEEK

Work-life balance
3.9
Job satisfaction
3.4
Career progression opportunities
2.9
Job security
3.0
Pay / Salary
3.0
Variety of work
2.9

Latest reviews

All
Positive
Negative
Aug 2019
Being a sales assistant isn’t all it’s cut out to be
Reviewer's Qualification
Bachelor of International Studies
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Women’s Clothing
The good things
It’s great to be able to interact with people and develop your social skills. For some people, just being kind to them and listening to them can have a huge impact on them and make their day. You lear...
The challenges
At times it can be hard dealing with difficult customers. It is also difficult with management as they never really are on the shop floor so they make demands that are not possible. It’s not always wo...
Read more
Nov 2018
Things to consider before becoming full time in retail
Reviewer's Qualification
Bachelor of Commerce
Experience
Less than a year
Organisation size
Large (200+ employees)
Specialisation
Retail
The good things
Good secure shifts. Also they are consistent unlike casual where you sometimes have to work your schedule around your roster.
The challenges
Time in Leiu. You are always expected to come 10-15 minutes early to open and prepare for the day, and also stay another 10-15 minutes to close up. These are what is expected and you don’t get paid ov...
Read more
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Source: SEEK Role Reviews

Working hours for Sales Assistants

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
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Source: SEEK Role Reviews from 9 Sales Assistants

What are the job opportunities for Sales Assistants?

Find out how the job market is trending

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NSW
VIC
WA
QLD
TAS
SA
NT
ACT

Job opportunities

Sales Assistant jobs on SEEK
3,747
Jobs on SEEK right now
Source: SEEK

Projected job growthAlert

National increase over next 5 years *
4.7%
2019
2024
Source: LMIP. Sales Assistants and Salespersons

Latest Sales Assistant jobs on SEEK

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Source: SEEK job ads

Browse related careers by interest

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Source: SEEK job ads and SEEK Profile data