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Sales Representative

Promote and sell products and services to retail and wholesale outlets.

What's it like to be a Sales Representative?

Sales Representatives are responsible for promoting and selling products and services to retail and wholesale outlets, businesses and industry professionals.

Tasks and duties

  • Visiting clients to demonstrate products and answer questions.
  • Taking orders from clients.
  • Training Sales Consultants to on-sell the products Sales Representatives are selling effectively.
  • Scheduling regular visits and appointments with clients.
  • Networking and cold-calling to broaden number of buyers.
  • Setting, quoting and negotiating prices and terms.
  • Drawing up contracts.
  • Attending trade shows and give demonstrations, coordinate product displays and give out samples.
  • Reporting and working to sales targets.
  • Maintaining a Customer Relationship Management database.

Savvy, driven, goal-orientated and persuasive, Sales Representatives establish and maintain relationships with key figures to create awareness of the brand they represent, sell as many units as possible and deepen or broaden their reach to generate further sales.

They are also likely to be the person responsible for training Sales Consultants to sell the products they represent, as they are experts in the product’s development and potential benefits to consumers.

What can I earn as a Sales Representative?

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The most common salary for a Sales Representative is between $55k and $65k
Source: SEEK job ads

How to become a Sales Representative

SEEK Learning
You don’t need any formal qualifications to become a Sales Representative.
  1. Get your foot in the door in a role, as most companies will give you some on-the-job training. Selling is something you can learn, but some people will naturally take to it very quickly due to their inherent personality traits.
  2. You may need qualifications if you plan to work in a specialised industry, such as the automotive industry. There are Certificate III and IVs available in these specialised industries through a TAFE or a Registered Training Organisation.
  3. Consider completing a Bachelor degree at university. The courses generally take 3 years full-time. You’ll need to have completed year 12 or gain admission through an alternative pathway.

Explore sales qualifications

Find a course that will assist you in your career journey as a Sales Representative.

3 institutions offering this qualification
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Source: SEEK job ads and SEEK Profile data

How do Sales Representatives rate their role?

Latest reviews from 9 Sales Representatives surveyed on SEEK

Work-life balance
3.9
Job satisfaction
3.8
Career progression opportunities
3.2
Job security
3.5
Pay / Salary
3.4
Variety of work
3.4

Latest reviews

AllPositiveNegative
Nov 2018
Reviewer's Qualification
none
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
sales/customer service
The good things
job satisfaction,good support from the company. autonomous and independent operation
The challenges
learning new trends. fatigue
Nov 2018
Reviewer's Qualification
High school year 11
Experience
10+ years
Specialisation
Customer contact
The good things
Meeting people of all walks of life.
The challenges
Demanding un supportive measurement.
Nov 2018
Reviewer's Qualification
Completed High School (Year 12)
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
Shipping
The good things
Good things Meeting a variety of people and not being stuck in an office. Bad things No authority with decision making made by overseas management
The challenges
Need to be adaptable to sell according to management demands
Nov 2018
Reviewer's Qualification
Completed Year 10
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
Electrical sales
The good things
If you have The right attitude you can make okay money. You do get to meet some great characters. If you can treat customers right you can do well even without tafe and university background.
The challenges
The constant drain on you personal time. you have to get to work before your start time and often have to stay past your shift.. customers do not respect your closing time and expect you to hang back ...
Nov 2018
Reviewer's Qualification
NA
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Face to face sales
The good things
You meet hundreds of new people from all walks of life. You are helping out a charity and having fun at the same time
The challenges
Sometimes it is hard when you're having a hard day and no one talks to you. It can be mentally draining
Nov 2018
Reviewer's Qualification
Diploma of Information Technology
Experience
Less than a year
Organisation size
Large (200+ employees)
Specialisation
Retail assistant
The good things
The good things... Working as an employee of 7-Eleven comes with many perks. They always put us workers first, providing online and face to face training as well as a 24/7 hotline in which you can cal...
The challenges
The Challenges... Working for 7-Eleven, depending on which shift you work and at which store and location, challenges may appear. For someone who works at a small store in the city, challenges include...
Nov 2018
Reviewer's Qualification
Certificate II in Business
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Internal Sales Rep
The good things
The people I get to work with are great. I get to talk to someone new everyday. Commission - extra money is always good. Access to discounted hardware.
The challenges
Meeting budget every month. Management that have let power get to their head. No internal promotion.
Nov 2018
Reviewer's Qualification
30 years experience
Experience
10+ years
Organisation size
Medium (20-199 employees)
Specialisation
Account management
The good things
Printers photo copy machine office furnishings stationery customer service
The challenges
Always looking for new business on the road all week
Nov 2018
Reviewer's Qualification
Victorian Certificate of Education
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Auto parts
The good things
It is great to be out and about seeing a variety of customers, especially if you like to drive. Getting a big sale makes for more enjoyable days
The challenges
Going in to see a customer with a grudge against the company can be brutal and leaves you feeling defeated, when it happens multiple times in a day it is tough
Source: SEEK Role Reviews

Working hours for Sales Representatives

Overtime
Weekends
Shift work
Late nights
Often
Sometimes
Never
Source: SEEK Role Reviews from 9 Sales Representatives

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