Over 40 years ago, Paul Burchell was working in a large accounting firm in Sydney when entrepreneurial spirit took hold and he began a business cleaning hotels. When the family moved to Newcastle, he began one of the first carpet steam cleaning companies called Monster Magic. With TV advertisements which featured Paul grinding mud into his mother-in-law’s carpets (and it really was Paul’s mother in law’s carpet) and then cleaning them, the business became well known in Newcastle and the carpet steam cleaning business took off.Source: This is an extract from the company's own website
Over 40 years ago, Paul Burchell was working in a large accounting firm in Sydney when entrepreneurial spirit took hold and he began a business cleaning hotels. When the family moved to Newcastle, he began one of the first carpet steam cleaning companies called Monster Magic. With TV advertisements which featured Paul grinding mud into his mother-in-law’s carpets (and it really was Paul’s mother in law’s carpet) and then cleaning them, the business became well known in Newcastle and the carpet steam cleaning business took off.Source: This is an extract from the company's own website
Over 40 years ago, Paul Burchell was working in a large accounting firm in Sydney when entrepreneurial spirit took hold and he began a business cleaning hotels. When the family moved to Newcastle, he began one of the first carpet steam cleaning companies called Monster Magic. With TV advertisements which featured Paul grinding mud into his mother-in-law’s carpets (and it really was Paul’s mother in law’s carpet) and then cleaning them, the business became well known in Newcastle and the carpet steam cleaning business took off.Source: This is an extract from the company's own website