La Trobe University in partnership with Didasko
La Trobe University in partnership with Didasko

Bachelor of Applied Business (Marketing)

Bachelor Degree

Course description

Duration

duration

3 yrs

Study mode

studyMode

Online

Next start date

date

Monthly start dates

La Trobe University brings you an employability focused Bachelor of Applied Business (Marketing). This degree gives added focus to a range of key aspects associated with marketing & is ideal for those wanting to develop their business strategy & business development skills.

  • Gain a qualification from one of Australia's most respected universities
  • Fit study around your life by studying online at your own pace
  • Benefit from a business degree that has employability built into it
  • Start your study sooner rather than later with monthly student intakes

Campus options

1 campus available

CampusStudy modeDurationNext start date
Online

Online (full time)

Online (part time)

3 yrs

-

Monthly start dates

Course details

Entry requirements
  • Completion of Year 12 with a score of at least 25 in English; OR
  • An equivalent academic level of achievement; OR
  • At least 2 years of work experience


All students must complete the online Didasko literacy and numeracy assessment and achieve a pass mark of 60%

Mature age students will be individually assessed and may be offered enrolment into the Bachelor, Diploma or Associate Degree depending on their intention and past academic achievement

Location
Online
Next start date
Monthly start dates
Duration
3 yrs
Study mode
Online
Education institution
La Trobe University in partnership with Didasko
Price
The course price can vary depending on a few factors. To find out more, contact the course provider.
Payment options

Course content

  • Office professional
  • Sustainability practices
  • Business fundamentals
  • Accounting and finance fundamentals
  • Marketing: stand and deliver
  • Working with others
  • Advertising in the digital age
  • Analysing business data
  • Introduction to business law and ethics
  • Investigating economic issues
  • Managing across borders
  • Business innovation
  • Market, audience and social research
  • Digital branding and retailing
  • Consumer behaviour
  • Digital business
  • Leadership
  • International marketing
  • Social marketing
  • Strategic marketing
  • Entrepreneurship

In addition to the above, students are required to complete three elective units.

What you’ll learn

  • International marketing
  • Leadership and entrepreneurial skills
  • Social marketing
  • Innovative thinking
  • Work effectively in a diverse workforce
  • Digital branding
  • Strategic marketing

Career insights

Explore roles related to this qualification

Support and delivery

With La Trobe University in partnership with Didasko, you have access to:

  • 100% online study - no campus attendance required
  • Assistance while you look for your first job
  • A Career Development Team who work with you one-on-one
  • Resources that help you prepare for a job interview
  • Career support sessions
  • An alumni group to grow your network

Find out more about this course


La Trobe University in partnership with Didasko

Bachelor of Applied Business (Marketing)

Submit an enquiry direct to La Trobe University in partnership with Didasko.