Swinburne University of Technology Online
Swinburne University of Technology Online
*Combined student rating of this institution's courses
(From 33 student reviews)
See all course reviews for this institution

Bachelor of Media and Communication (Advertising)

Bachelor Degree

Course description

3 years
Study mode
Next start date
  • Prepare to work as an Advertising Coordinator, Commercial Producer or Communications Consultant with this Bachelor of Communication and Media With a Major in Advertising
  • Learn from industry leaders and develop skills in campaign planning, writing for digital, and advertising strategy
  • Study online - when and where it suits you

Find out more about this course

Swinburne University of Technology Online

Bachelor of Media and Communication (Advertising)

Submit an enquiry direct to Swinburne University of Technology Online.

Campus options

1 campus available

CampusStudy modeDurationNext start date

Online (full-time)

Online (part-time)

3 years

6 years


Course details

Entry requirements

Year 12, or relevant academic or work experience

Next start dateJuly
Duration3 years
Study modeOnline
Education institutionSwinburne University of Technology Online
PriceThe course price can vary depending on a few factors. To find out more, contact the course provider.
Payment optionsStudy now pay later – HECS-HELP

Student reviews of Sales and Marketing courses

Student reviews of Swinburne University of Technology Online courses
Fewer than 5 reviews
Student review published May 2018
Completion date2015
Study modeOnline
I loved every minute of doing this degree and the support online was fantastic. As most of this was through open universities it allowed me to decide my time up between work and study efficiently and I found the course criteria well organised.
Student review published May 2018
Completion dateN/A
Study modeOnline
Swinburne online is an absolutely terrible experience of online study. I’ve done numerous courses online through other institutions and they make Swinburne look sub par. A few reasons why; A) there is little transparency when it comes to course credits for previous studies. B) they use part time teachers so response times and answers are normally inconsistent. C) units within a bachelor change without notice. D) they use group assessments when majority of people are not very active you end up going through the stress of trying to contact another person whilst carrying the weight of the assessment on your own shoulders only towards the end the teachers will step in. It really defeats the purpose of online study and can ruin your work/study life balance if your employed full time. E) study materials are very out dated to the current industry demands.

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Entry requirements

Non-Year 12 entry

Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit.

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

The University may determine selection criteria and restrictions in respect of courses to apply in addition to these entry requirements.

Year 12 entry

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE Pre-requisites:

Applicants must meet the associated minimum ATAR score.

Units 3 and 4 – a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

Further information

The full Course Information Set and Whole of Institution Set are available for reference.

What you’ll learn

Learn how to:

  • Apply advertising trends in a commercial setting
  • Create advertising strategies
  • Implement campaigns across multiple platforms
  • Develop stakeholder management skills
  • Develop advertising-specific copywriting skills
  • Use different communication channels to influence your audience

Support and delivery

Set your own timetable

Designed for maximum flexibility, this public relations course allows you to study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period.

On average, for a single unit, you should allow for approximately 8 hours of active learning each week. Active learning includes engaging with learning materials and activities, interaction with other students, readings and assessment tasks.

Possible study loads:

  • Full-time: 8 units per year over 3 years
  • Suggested: 6 units per year over 4 years
  • Part-time: 4 units per year over 6 years

There are study breaks between teaching periods and over Christmas / New Year so you can take time out during your course.

Supportive, Interactive Learning

With many distance education courses, content originally designed for traditional face-to-face learning is adapted for online use, which may not always be practical.

With Swinburne Online, your course has been developed specifically for online delivery, so you get the most out of your online studies. The entire learning experience is designed to be supportive, engaging and collaborative. Your course content is supplemented by online communication technologies such as discussion boards, chat sessions, email and blogs.

  • All learning materials included
  • Access your course through an online learning platform
  • Excellent tutor-student ratio
  • Regular feedback and guidance from eLearning Advisors

In addition, Student Advisors are available by email and phone 7 days a week to respond to any queries you may have around your study.

These Student Advisors will provide information on admissions, enrolment and re-enrolment, course advice, policies and regulations and academic assessments, and assist you with any technical issues you may experience.

Recognition of Prior Learning (RPL)

Your previous academic experience may count towards your degree through course credit and RPL.

This means you may be able to shorten the duration of your study and complete a degree course sooner, saving you time and money.

Familiarise Yourself with Online Study

The Bachelor of Communication (Public Relations) includes a foundation unit called "Learning and Communicating Online". This unit is especially useful if you're returning to study after a long time, or are unfamiliar with online learning.

It will help you gain skills in:

  • written and online communication
  • collaborating in individual and group work
  • critiquing and analysing information sources

Upon completion of this unit, you'll be more confident about online study.

Payment options

Study now pay later – HECS-HELP

Find out more about this course

Swinburne University of Technology Online

Bachelor of Media and Communication (Advertising)

Submit an enquiry direct to Swinburne University of Technology Online.