This program provides specific, industry-focused theoretical knowledge and practical skills for a career in the sport and recreation industries, including the growth area of event management within these sectors. The course provides students with the essential knowledge, competencies and professional attributes required by middle and senior levels of management in sport and recreation. The focus is on the application of key aspects of business communication and analysis, leadership, organisational management, marketing, economics and finance, legal aspects, research methods, business planning, and event operations management. Students have the opportunity to further specialise and give their studies a stronger focus in various fields, such as marketing, sports science, human resource management, public relations, or tourism and hospitality management. Students also undertake a range of professional industry practice opportunities in the relevant industries.