The College for Adult Learning

Diploma of Marketing and Communication

BSB50620The College for Adult Learning (RTO 22228)
Duration
12 monthsfull-time(part-time available)
Study mode
Online
Next start date
Anytime

Why study this course

  • Develop the skills and knowledge needed for marketing management roles, including Brand Manager, Product Marketing Manager or Marketing Manager
  • Learn to prepare market research and consumer reports, monitor consumer behaviour, analyse trends and develop end-to-end campaigns
  • Study entirely online and benefit from access to extensive support and mentoring

Recognition

This course meets Australian Qualifications Framework standards.

Nationally Recognised Training
Australian Qualifications Framework

Entry requirements

You must have at least two years of full-time relevant work experience OR have completed the following units of competency:

  • BSBWRT411 - Write complex documents
  • BSBCMM411 - Make presentations
  • BSBCRT412 - Articulate, present and debate ideas
  • BSBMKG433 - Undertake marketing activities
  • BSBMKG435 - Analyse consumer behaviour
  • BSBMKG439 - Develop and apply knowledge of communications industry

Please note, if you do not meet the entry requirements, you may be eligible to complete the required units as part of a pathway package.

Where is this course offered?

This course is delivered entirely online, so you can:

  • Study from anywhere and choose when you want to fit study into your week
  • Access all study materials, assessments, and student support services
  • Achieve the same qualification as someone studying in a classroom

Find out more about online courses and the benefits of studying online.

What you’ll learn

In this course you will learn to:

  • Identify and evaluate marketing activities
  • Establish and monitor the marketing mix
  • Design and develop marketing communication plans
  • Write persuasive copy
  • Conduct marketing audits
  • Develop a social media strategy
  • Develop public relations campaigns
  • Develop a digital marketing plan

Enquire with The College for Adult Learning or visit their website to find out more about the course content, units, and what you’ll learn.

Course price

The course price can vary depending on a few factors, including:

  • Whether you are eligible for a subsidy, concession, or government loan
  • Your previous study and work experience
  • Your unit selections

Enquire with The College for Adult Learning or visit their website to find out more about the course price for you.

What to know before you apply

To help you decide if this is the right course for you, The College for Adult Learning can provide you with more information about:

Credit and Recognition of Prior Learning (RPL)

You may be able to get credit or RPL for some units of this course based on your previous studies and work experience. This means the duration of the course may be reduced.


Enquire with The College for Adult Learning or visit their website to find out more about Recognition of Prior Learning (RPL).

Career Insights

Explore roles related to this industry:

Related rolesJob satisfactionMost common salaryJobs on SEEK
Marketing Executive
$70k1,597
Brand Manager
$110k-
Marketing Manager
$110k1,952
Powered by SEEK Career Advice

Support and delivery

When you study with CAL you receive access to:

  • Unlimited mentoring support from Learning Coaches
  • Course content that has been tailored to meet industry-specific needs
  • Learning materials that are relevant to modern workplaces
  • Tailored learning solutions to help you achieve your career goals faster
  • A Career Success Kit when you enrol, to help you showcase your new skills
  • The Real Outcomes Guarantee, which ensures you gain real-world skills and provides you with the resources you need to achieve your specific study goals

Find out more about this course

The College for Adult Learning

Diploma of Marketing and CommunicationBSB50620

You may wish to discuss the following with The College for Adult Learning:

  • Course price
  • Prior Recognition of Learning (RPL)
Visit website

Other institutions that offer this course

Find out more about this course


The College for Adult Learning

Diploma of Marketing and CommunicationBSB50620

Visit website