Digital Marketer
Promote products or brands through digital media channels to engage current and future customers.
Job opportunities
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Jobs on SEEK right now
Job growth
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Projected job growth in 5 years
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Typical salary
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What's it like to be a Digital Marketer?
Digital Marketers are responsible for the promotion of products or brands through one or more digital media channels, such as search engines, social media, email, websites and apps to connect with current and prospective customers.
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Tasks and duties
- Developing marketing strategies.
- Managing content generation, ad campaigns, social media, emails, customer relationship management software, search engine optimisation.
- Tracking KPIs such as shares and impressions on social channels, conversions in search channels and open and click-through rates in emails.
- Analysing campaigns to identify what did and didn’t work, and whether time and money can be better spent.
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Digital Marketers may work with organic (free) or paid channels, using funds budgeted by their organisation to achieve return on investment.Digital Marketers work towards achieving key performance indicators (KPI) for each channel so they can properly measure the company's performance across each one. For example, a Digital Marketer in charge of search marketing measures and analyses their website's traffic and adjusts their campaigns and strategies accordingly.In small companies, one Digital Marketer might own many digital marketing channels at the same time, but larger organisations may employ specialists that each focus on just one or two of the brand's channels.
How to become a Digital Marketer
- Consider completing a diploma or bachelor degree in marketing or business.
- Complete a short digital marketing course or a postgraduate degree in digital marketing or digital communication to gain proficiency in social advertising and user behaviour.
- Join a professional body such as the Australian Marketing Institute or the Digital Marketing Association. Use the opportunity to learn from experts and network to find jobs.
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Latest Digital Marketer jobs on SEEK
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Location
AustraliaSkills and experience employers are looking for
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SEOGoogle AnalyticsGoogle AdsSEMWordpress CMSCanvaMailchimpEmail MarketingShopifyCopy WritingSkills listed in your SEEK Profile
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Source: SEEK job ads and SEEK Profile data
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Job market trends for Digital Marketers
Location
AustraliaProjected job growth
National increase over next 5 years
2021
2026
Source: National Skills Commission. Advertising and Marketing Professionals
Source: SEEK job ads and SEEK role reviews
Latest Digital Marketer reviews
Latest reviews from 5 Digital Marketers surveyed on SEEK.
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Positive
Negative
Oct 2018
Digital Marketing is fully loaded. Full on but with the thrill and diversity to match.
Reviewer's Qualification
Diploma of Graphic Design
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Google AdWords Management
The good things
Digital marketing is an exciting career which opens up opportunities to continuously learn and work on new thing with different clients across many different industries. With so much variety within on...
The challenges
The challenges within digital marketing is probably deadlines and workload. Time management is super important as deadlines can often be quite tight. Ideal individuals considering this career need to ...
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Dec 2019
Digital marketing can be challenging and rewarding
Reviewer's Qualification
Bachelor of Fine Art
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Digital Marketing
The good things
Digital marketing is great if you love technology, embrace change and enjoy staying up to date with the latest trends. If you're creative or analytical, it is the perfect role for you.
The challenges
Influencing and educating traditional marketers to see digital marketing as a holistic part of their overall brand strategy.
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