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Search Engine Optimisation Specialist

Improve the performance of websites in search engine rankings.
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What's it like to be a Search Engine Optimisation Specialist?

Search Engine Optimisation (SEO) Specialists are digital marketing professionals who specialise in improving the rankings of websites in online searches. They analyse current performance and develop content that helps to bring more organic (unpaid) traffic to a website. SEO Specialists regularly analyse data and have advanced computer skills. They work for digital marketing agencies and online businesses, and may work freelance on a contractual basis.

Search Engine Optimisation Specialist

Tasks and duties

  • Analysing website performance and search engine rankings data.
  • Conducting research to find keywords for use across websites and other digital marketing channels.
  • Optimising web page content for target keywords.
  • Ensuring SEO best practices are followed across all digital marketing channels.
  • Working with content writers and other creators to develop optimised content.
  • Developing SEO strategies that increase website rankings while remaining within a budget.
  • Planning and executing link building campaigns.
  • Reviewing and adjusting website architecture, content and linking structure.
  • Creating regular reports for clients.
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What can I earn as a Search Engine Optimisation Specialist?

Find out the average salary for a Search Engine Optimisation Specialist across Australia

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Latest Search Engine Optimisation Specialist jobs on SEEK

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How to become a Search Engine Optimisation Specialist


SEEK Learning
You don’t need a formal qualification to work as a Search Engine Optimisation Specialist, but many employers prefer candidates with a relevant degree. Having the ability to read and write programming code may give you an advantage.

  1. Complete a bachelor degree in IT, marketing, commerce or a related field. This usually takes three years of full-time study.
  2. Look for internship opportunities while studying to gain workplace experience.
  3. Consider learning one or more relevant programming languages such as HTML, Python or JavaScript.
  4. Develop your skills and experience using Google Analytics, Google Search Console, and other specialised tools used in SEO such as rank trackers and backlink checkers.
  5. After gaining some experience, you could start your own freelance consultancy business.

Explore related qualifications

SEEK users who have worked as a Search Engine Optimisation Specialist have studied these qualifications.

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Bachelor of Commerce

This degree prepares you for a range of roles in the accounting, economics, finance and business industries, depending on the specialisation chosen.
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Bachelor of Information Technology

This degree gives you a grounding in a range of information technology areas and may allow you to specialise in an area of interest.

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Bachelor of Business (Marketing)

This degree offers you a foundation in business studies and the opportunity to specialise in all aspects of marketing.

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