Western Sydney University Online
Western Sydney University Online

Bachelor of Business (Marketing)

Bachelor Degree

Course description



3 yrs

Study mode



Next start date



  • This Bachelor of Business (Marketing) will prepare you for a career in the modern marketing environment
  • Expert academic & technical support as you study
  • Online delivery – study when & where it suits you

Campus options

1 campus available

CampusStudy modeDurationNext start date

Online (full time)

Online (part time)

3 yrs



Course details

Entry requirements

Relevant academic or work experience

Next start date
3 yrs
Study mode
Education institution
Western Sydney University Online (RTO 90319)
The course price can vary depending on a few factors. To find out more, contact the course provider.
Payment options
Study now pay later – HECS-HELP

Course content

  • Financing enterprises
  • Enterprise leadership
  • Enterprise law
  • Enterprise innovation and markets
  • Marketing principles
  • Consumer behaviour
  • Marketing communications
  • Brand and product management
  • Marketing research
  • Business to business marketing
  • International marketing
  • Strategic marketing management
  • The service enterprise
  • Statistics for business
  • Design thinking for creativity
  • Marketing planning project

You will need to complete 8 electives as part of this course.

Entry requirements

  • Certificate III/IV, in any field, OR
  • Completion or partial completion of tertiary study, OR
  • Work experience (in any industry) OR
  • Completion of Year 12 HSC (or equivalent), with a minimum required ATAR, OR
  • Other testing options, for example, a Tertiary Preparation Certificate (TPC)

What you’ll learn

This degree will prepare you to:

  • Understand the role brand plays in planning and executing and marketing strategy
  • Use different methods of communication to make up a marketing mix
  • Understand concepts and assumptions relating to a consumer
  • Use creative design to support a brand's key messages

Career insights

Explore roles related to this qualification

Support and delivery

Set your own timetable

Designed for maximum flexibility, this degree allows you to study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period.

On average, for a single unit, you should allow for approximately 8 - 10 hours of active learning each week. Active learning includes engaging with learning materials and activities, interaction with other students, readings and assessment tasks.

Depending on your study load, you can finish your degree in as little as 3 years.

Possible study loads

You can study full time, part time, or at an accelerated pace. You can adjust your study load each teaching period, so you can fit study into your schedule around family, work, or other commitments.

There are study breaks between teaching periods and over Christmas / New Year so you can take time out during your course.

Supportive, interactive learning

With many distance education courses, content originally designed for traditional face-to-face learning is adapted for online use, which may not always be practical.

With Western Sydney University Online, your course has been developed specifically for online delivery, so you get the most out of your online studies. The entire learning experience is designed to be supportive, engaging and collaborative. Your course content is supplemented by online communication technologies such as discussion boards, chat sessions, email and blogs.

  • Access your course through an online learning platform
  • Excellent tutor-student ratio
  • Feedback and guidance from Student Advisors
  • Assignment support and online study groups

As a Western Sydney University Online student, you’ll study in small groups supported by expert Online Learning Coaches. Your Online Learning Coach will be able to assist you with your coursework, answer questions and provide assessment help.

In addition, a team of Student Advisors are available seven days a week with extended hours to provide you with technical support, essay writing and research advice.

Payment options

Study now pay later – HECS-HELP

Find out more about this course

Western Sydney University Online

Bachelor of Business (Marketing)

Submit an enquiry direct to Western Sydney University Online.