This qualification reflects the role of individuals who apply a broad range of technical skills in photo imaging, including lighting, image capture, enhancements and manipulation and output. Practice at this level is predominately digital. It is underpinned by the application of integrated technical, theoretical and historical knowledge of photo imaging and the ability to develop concepts and solutions in response to a brief. Practitioners may work in a range of industry contexts, including retail, commercial, domestic portrait, media, wedding, illustrative, institutional and art photography.