Copywriter
Use written words and persuasive communication techniques to sell goods and services.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
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5-year projectionJob satisfaction
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On this page
- What's it like to be a Copywriter?
- How to become a Copywriter
- Latest Copywriter jobs
- Top skills and experience for Copywriters
- Is Copywriter the right role for you?
- Copywriter role reviews
What's it like to be a Copywriter?
Copywriters research, plan and create written content (known as copy) for the purpose of advertising goods and services on behalf of a client. This content includes advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy. They have strong written communication skills, undertake extensive research of the subject to be communicated, and often adhere to style guides in order to fulfil the advertising brief and match the intended tone for a piece of content.Did you find this video helpful?
Tasks and duties
- Determining advertising approach and tone of voice, as well as studying products to define principal selling points.
- Writing sales copy for a broad range of media applications including press, radio, websites, television, cinema screens, billboards, catalogues and shop displays.
- Collaborating with other creative departments such as marketing and design as well as senior editors to fulfil advertising brief.
- Reviewing and editing copy for publication to ensure adherence to style guide and professional standards.
- Researching and writing technical, information-based material and documentation for manuals, textbooks, handbooks, and multimedia products.
How to become a Copywriter
You can become a Copywriter without a formal qualification, however many employers prefer candidates with a relevant qualification.
- Complete a relevant qualification. You could study a VET qualification, such as a Certificate IV in Professional Writing and Editing (CUA40118) or Certificate IV in Marketing and Communication (BSB40820). Alternatively, open up a broader range of career options by studying a degree, such as a Bachelor of Communication or Bachelor of Journalism.
- Develop a portfolio of work to show prospective employers. Consider seeking an internship with a marketing team to have your writing published, or set up your own blog or website.
Compare your salary
Find out how your salary compares with the average salary for Copywriters.Latest Copywriter jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Copywriter jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Copywriter employers on SEEK are looking for job seekers with expertise in the following areas. Copy Writing
Search Engine Optimisation
Editing
Journalism
Proofreading
Social Media
Creative Thinking
Story Telling
Content Strategy
Content Creation
Source: SEEK job ads and SEEK Profile data
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Latest Copywriter reviews
Oct 2018
Freelancing is phenomenal for creative expression, versatility of work and playing by your own rules.
Reviewer's QualificationBachelor of Communication
Experience1 – 4 years
Organisation sizeI'm self-employed
SpecialisationMarketing
The good thingsWorking as a freelancer for myself, although not providing me much 'career progression' or 'job security' is the kind of role that perfectly suits working alongside a main income, and is a great idea ...
The challengesDefinitely not having timeframes that dictate you as structured as working hours in an office position. There is almost no guarantee you'll have a substantial, regular income from this kind of role, e...
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Sep 2023
It's great to have an opportunity to make a living doing what I love and I'm passionate about - writing.
Reviewer's QualificationBachelor of Arts
Experience10+ years
Organisation sizeLarge (200+ employees)
SpecialisationMarketing & Communications
The good thingsThe clients are often friendly and will recognise writers who do a great job. You can make a difference if you truly care about content.
The challengesIt can be challenging to lose a client, especially the nice ones. The most important thing is often the hardest, being an advocate for the client.
Read more
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SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.com.au
