Highest marketing salary in Australia

Key Takeaways 

• Marketing salaries in Australia typically range from $65k to $170k, depending on seniority, specialisation, and leadership responsibility. 
• Senior roles such as head of marketing, marketing director, and chief marketing officer sit at the top end, earning around $150k-$170k on average. 
• Mid-level roles like marketing manager and digital marketing manager usually earn between $100k and $125k. 
• Location matters, with average marketer salaries highest in Perth ($98k) and Sydney ($95k). 

Marketing offers one of the widest salary ranges of any professional field in Australia. From entry-level assistants to executive leadership roles, pay can vary significantly based on experience, digital capability, and the commercial impact of the role.  

The average marketing salary Australia-wide reflects this diversity. While early-career roles focus on execution and support, senior marketers are increasingly responsible for growth strategy, customer acquisition, and revenue outcomes. As businesses continue to prioritise digital channels and data-driven decision-making, marketers with specialist or leadership skills often command higher pay. 

If you’re keen to plan out your career and potential salary growth, this article breaks down the marketing salary landscape in Australia using the latest SEEK data. It highlights the highest paying marketing jobs, typical salary ranges across roles, and how location influences earnings. Whether you’re starting out or aiming for a senior position, this guide provides a clear picture of what marketers earn and where the top opportunities sit. 

• Highest paying marketing jobs in Australia 
• How much do marketers earn in Australia 
• Highest paid marketing roles in Australia 
• Digital marketing salary
• Explore more marketing salaries in Australia 

Highest paying marketing jobs in Australia 

The table below compares the highest paying marketing roles in Australia, based on average annual salary data from SEEK.  

 
How much do marketers earn in Australia 

Marketing salaries in Australia generally fall between $65k and $170k per year. Entry-level roles such as marketing assistants and coordinators typically earn between $65k and $85k, while experienced specialists and managers move into the $90k-$125k range. 

At the senior end, leadership positions such as head of marketing and chief marketing officer earn well above the national average. These roles carry responsibility for strategy, budgets, team leadership, and long-term growth, which significantly influences pay. 

When examining the average marketing salary across Australia, mid-level marketers typically earn between $80k and $95k, with digital skills and performance-based experience often driving higher earnings. 

Marketing salaries by location 

Where you work also plays a significant role in determining your earning potential. Here’s the current average marketing salary in Australia based on location: 

• Perth: $98k 
• Sydney: $95k 
• Melbourne: $92.5k 
• Brisbane: $85k 

Other factors to note are that markets with a higher concentration of corporate headquarters, agencies, and digital-first businesses typically offer stronger salary outcomes. 

Highest paid marketing roles in Australia 

Below are some of the highest paid marketing roles and what drives their earning potential. 

Marketing Directors salary 

Marketing Directors lead an organisation’s overall marketing department to ensure the successful launch of new products and launches. This includes strategy, brand positioning, and customer acquisition efforts, working closely with executive leadership
to drive business growth. 

• Average salary: AUD $160k-$180k per year 

Earnings are highest in larger organisations where strategic leadership, revenue accountability, and oversight of multiple teams and channels increase role complexity. 

Head of Marketing salary 

Heads of Marketing oversee marketing strategy execution, manage teams, and align campaigns with business objectives across digital and traditional channels. They often act as the link between executive leadership and delivery teams. 

• Average salary: AUD $150k–$170k per year 

Higher pay is driven by leadership scope, team size, and responsibility for brand performance and growth outcomes. 

Marketing Manager salary 

Marketing Managers plan and execute campaigns, manage budgets, and lead teams to support customer acquisition and brand awareness goals. They play a central role in turning strategy into measurable results. 

Average salary: AUD $105k–$125k per year 

Earnings increase with people management responsibilities, budget ownership, and proven performance outcomes. 

Marketing Specialist salary 

Marketing Specialists focus on specific disciplines such as performance marketing, automation, analytics, or campaign execution, supporting broader marketing
strategies with technical expertise. 

• Average salary: AUD $80k–$95k per year 

Specialists with in-demand digital skills and strong performance metrics tend to earn at the higher end of the range. 

Marketing Executive salary 

Marketing Executives support campaign delivery, content creation, and reporting across marketing teams, typically working under managers or specialists. 

• Average salary: AUD $80k–$90k per year 

Pay grows with experience, exposure to multiple channels, and progression into specialist or management roles. 

Digital Marketing salary 

Digital roles continue to attract strong demand as businesses invest in online growth, performance marketing, and data-led decision-making. As a result, digital marketing salaries often exceed those of generalist roles at the same level. 

Digital Marketing Manager salary 

Digital Marketing Managers lead online acquisition strategies across paid media, SEO, email marketing, and conversion optimisation, often managing budgets and specialist teams. 

• Average salary: AUD $100k–$120k per year 

Higher earnings are linked to revenue impact, channel ownership, and accountability for performance results. 

Digital Marketing Specialist salary 

Digital Marketing Specialists execute and optimise digital campaigns, focusing on traffic growth, customer engagement, and conversion performance across online platforms. 

• Average salary: AUD $85k–$95k per year 

Pay increases with platform expertise, certifications, and the ability to deliver measurable outcomes. 

Social Media Manager salary 

Social Media Managers oversee brand presence across social platforms, developing content strategies, engaging audiences, and analysing performance metrics. 

• Average salary: AUD $80k–$100k per year 

Earnings are higher for managers responsible for paid social campaigns, multiple brand accounts, or large, high-visibility platforms. The social media marketing salary typically rises with strategic ownership and commercial impact. 

Explore more marketing salary in Australia 

At the end of the day, marketing salaries in Australia vary widely depending on experience, digital capability, leadership scope, and location. Gaining skills and experience is key to increasing your salary, as well as working in the right companies and locations. From entry-level support roles to executive leadership positions, the field
offers clear pathways for salary progression over time. 

Explore more marketing careers to discover more insights, compare up-to-date salary information across marketing roles, and uncover potential career paths in Australia. 

Source: SEEK data, roles based on average advertised salaries of over $150,000 for
job ads listed on SEEK from July 23 to June 24 to July 24 to June 25. A minimum threshold of job ads on SEEK is required for a role to appear in this table.