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Digital Marketing Manager

Digital Marketing Manager

Use strong analytic skills to create marketing campaigns for the internet and social media platforms.

What's it like to be a Digital Marketing Manager?

A Digital Marketing Manager is a professional who creates marketing campaigns for the internet and social media platforms.

Tasks and duties

  • Increase an organisation’s brand awareness, boost visibility and engagement by planning and creating internet-based content.
  • Develop digital marketing strategies by identifying a target market, creating a brand persona and analysing information about how best to reach a target audience.
  • Promote products or services through various digital platforms by using SEO strategies, social media, content marketing and email marketing.
Digital Marketing Managers are highly organised and methodical, as they strategically plan and create a marketing strategy that meets an organisation’s aims.
Digital Marketing Managers also have strong data analytic skills and use these to draw out insights to optimise results for a business.

What can I earn as a Digital Marketing Manager?

The most common salary  for a Digital Marketing Manager is between $100k and $120k
Source: SEEK job ads and SEEK Profile data

How to become a Digital Marketing Manager

SEEK Learning
It is possible to work as a Digital Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field.
  1. Undertake a qualification in marketing, business, communications or commerce. This may be a Diploma of Digital Marketing, Diploma of Business (Digital Marketing) or a Bachelor of Business majoring in marketing.
  2. Career paths for digital marketing managers include becoming a digital marketing executive or a head of digital content.

Explore digital marketing qualifications

View a range of courses that provide you with the skills and knowledge to work as a Digital Marketing Manager.

Duration 3 yrs - 6 yrs
12 institutions offering this qualification
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Duration 2 yrs
0 institutions offering this qualification
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Source: SEEK job ads and SEEK Profile data

What skills are employers looking for?

Employers want:

  • Web savviness
  • Marketing
  • Thoroughness
  • Reporting
  • Team work

Shortlisted applicants:

  • Project management
  • Web savviness
  • Strategic thinking
  • Marketing
Source: SEEK job ads and SEEK Profile data

How do Digital Marketing Managers rate their role?

Latest reviews from 14 Digital Marketing Managers surveyed on SEEK

Latest reviews

4 out of 5Oct 2018
Reviewer's Qualification
Bachelor of Creative Technology (Audio)
Experience
5 – 9 years
Organisation size
Small (1-19 employees)
The good things
Digital Marketing Management enables you to dip your toes into multiple facets of web and marketing. I frequently deal with things like Social Media, SEO, SEM, UX and even branding. Just about everyth...
The challenges
There is pressure knowing that a business is relying on your expertise to generate revenue for them. You have to be confident, and you have to have a sound understanding of what you're doing. This inv...
4 out of 5Oct 2018
Reviewer's Qualification
Bachelor of Arts
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
Travel
The good things
The role is always changing, as are one's skills. Just 5 years ago Facebook had little marketing automation (XML, tags and custom parameters) but this is now essential to understand for any (generalis...
The challenges
Specialization can be unavoidable if one wants to advance their career. For example, most large organisations will break channels (display, SEM, email) out into separate teams but the number of genera...
3 out of 5Oct 2018
Reviewer's Qualification
Bachelor of Technology
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Digital
The good things
Staying on top of current digital trends is an exciting part of the role.
The challenges
Conveying your value to people within the business who do not understand the value of digital marketing.
4 out of 5Oct 2018
Reviewer's Qualification
Certificate IV in Printing and Graphic Arts (Graphic Pre-press)
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Wine
The good things
Digital Marketing offer a ver broad range of tasks. From Desktop Publishing/Graphic Design to Digital Media and Email campaigns.
The challenges
Biggest challenges are incompatible technologies (Outlook) and fellow employees not actually understanding what you do and passing it off as unimportant.
4 out of 5Oct 2018
Reviewer's Qualification
Master of Data Science
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
digital marketing
The good things
You get to learn about all the new products with digital marketing tools and data science tools. You are a respected person in the business if you have a lot of hands on expereience and can provide go...
The challenges
Working for a big company can mean a lot of processes and bureaucracy. In the world of digital, that will only slow you down and you won't be able to get to market fast enough with new and breakthroug...
5 out of 5Oct 2018
Reviewer's Qualification
Advanced Diploma of Marketing
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
Digital Marketing & eCommerce
The good things
The Good Digital Marketing is ever-changing and requires adaptability and dynamic teams. The pace allows for campaigns or promotions to be activated at a flick of a switch. You're able to track and me...
The challenges
The Bad Due to it's ever-changing nature, we're constantly requiring to make changes and adapt to engagement or conversion drops. This can result in late nights and weekend work to achieve tight turna...
5 out of 5Oct 2018
Reviewer's Qualification
Bachelor of Marketing and Media
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Marketing
The good things
The diversity of being able to develop an idea to solve a problem, write and create content and then produce it online and see the results it achieves is truly satisfying.
The challenges
There’s a lot of stakeholder education involved in helping people see the strategy behind what you do, and how everything works together creatively and for SEO to achieve an outcome.
4 out of 5Oct 2018
Reviewer's Qualification
Graduate certificate
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Retention and activation
The good things
It keeps me learning and up skilling all time. Learning new ways and best practices. Above all working as a team member and the pet that I love the most is that I can quantify the results of my work...
The challenges
Managing up. Unrealistic KPI’s
5 out of 5Oct 2018
Reviewer's Qualification
Bachelor of Business
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Retail
The good things
With the abundance of data available in digital channels we are able to analyse and gain greater insights than ever before. It allows us to make more informed decisions, more targeted communications ...
The challenges
The obvious challenges are keeping up to date with digital developments. It’s ongoing and almost like a never ending classroom. The other significant challenge is resources. It’s often a struggle ...
5 out of 5Oct 2018
Reviewer's Qualification
Master of Business Administration
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
SEO, SEM, Graphic Designing
The good things
If you love being challenged, this role is perfect. The best thing of being a digital marketing manager is the flexibility of being able to change what is not working to move forward. The availability...
The challenges
Finding the right tools for a certain campaign is difficult. Aligning your creativity within the budget is challenging. Most of the days you are overwhelmed with the number of tasks to be performed, h...
Source: SEEK Role Reviews

What are the job opportunities for Digital Marketing Managers?

Find out how the job market is trending

Job opportunities

Digital Marketing Manager jobs on SEEK
Source: SEEK

Projected job growth

National increase over next 5 years
12.5%
2018
2023
Source: LMIP. Advertising and Marketing Professionals
Latest Digital Marketing Manager jobs on SEEK
CSR Limited
Sydney > Ryde & Macquarie Park
CSR Bradford is looking for a talented and incredibly creative Digital Marketing Manager to take our brand awareness to the next level!
Company logo
Firebrand Talent
Melbourne > CBD & Inner Suburbs
Dynamic commercially lead marketing manager opportunity to join a leading financial services enterprise with a digital, customer first approach
Michael Page Marketing
Sydney > North West & Hills District
A dynamic fast moving consumer goods company borne out of a strong and proud heritage.
Company logo
Private Advertiser
Sydney > Parramatta & Western Suburbs
We require a passionate, commercially focused & creative Digital Manager to lead, develop and execute our Digital strategy.
Source: SEEK job ads and SEEK Profile data

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Source: SEEK job ads and SEEK Profile data

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