What's it like to be a Marketer?
Marketing covers a range of specialisations, skills and niches. Generally speaking, a Marketer is responsible for ensuring a brand’s profile is raised, and that the product or service of that brand is made available for sale.
Tasks and duties
- Project managing promotional, communication and direct marketing campaigns across different products and services.
- Coming up with new campaign ideas and implementation strategies.
- Preparing sales reports and presentations.
- Writing, editing and uploading content to various platforms online.
- Analysing website traffic and conversions, and noting areas for optimisation.
- Coordinating the distribution of marketing and promotional materials.
- Planning and managing events, and in-store or on-site campaigns.
- Meeting with clients to take briefs or give reports on successes and areas for improvement.
All-rounder Marketers can be expected to work across digital, print TV, print, radio and outdoor advertising to raise a brand’s profile. A Marketer’s core function is to ensure potential customers can find information about their brand to enable them to appreciate the value and benefits it will bring them, with the aim of helping them select the brand’s product or service as the best for their needs.
Organised, driven and excellent communicators, Marketers spend a lot of time managing stakeholders to negotiate timelines, project costs, resources and creative briefs.
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How to become a Marketer
- Complete a degree majoring in marketing, advertising or communications at university. The course will take 3 years full-time, and can be delivered in a classroom or online. University education will require you to have completed year 12 or gain special admission.
- You may be able to find a role without qualifications as a Marketing Assistant or Administrative Assistant and work your way up, learning on the job as you go.