Brand Manager
Use business, communication and analytical skills to manage the public perception of a brand.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
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5-year projectionJob satisfaction
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On this page
- What's it like to be a Brand Manager?
- How to become a Brand Manager
- Latest Brand Manager jobs
- Top skills and experience for Brand Managers
- Is Brand Manager the right role for you?
- Brand Manager role reviews
What's it like to be a Brand Manager?
Brand Managers are responsible for the public image and perception of a brand or business. They ensure that products and services are aligned to consumer demands, and develop and monitor marketing strategies including branding campaigns, sponsorship procurement, advertising campaigns, social media campaigns, and radio, print and television advertising campaigns.
Tasks and duties
- Advising executives and clients on marketing strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
- Analysing data regarding current trends and predicting future consumer trends.
- Researching potential demand and market characteristics for new products or services.
- Commissioning and undertaking competitive research into competing companies or products.
- Formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other managers.
- Monitoring public opinion regarding an organisation or particular issue and controlling flow of internal information to the media and public.
- Developing and implementing communication strategies.
- Facilitating interviews with journalists, social media influencers and bloggers, preparing and distributing media releases, and liaising with media representatives.
- Developing and implementing risk assessment and crisis management plans to mitigate and control damage to company reputation.
How to become a Brand Manager
It is possible to work as a Brand Manager without formal qualifications, however employers may prefer individuals to have qualifications in the field of communications. More than half of the current workers in this role have a university degree.
- Complete a qualification in communications. This could be a Certificate IV in Marketing and Communication (BSB0820), a Diploma of Marketing and Communication (BSB0620), or a Bachelor degree majoring in Media and Communication.
- Secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Brand Managers.
- Secure a junior marketing or communications position to build your experience. Brand Managers typically require 3-5 years of experience in junior roles before progressing into a Brand Manager role.
Compare your salary
Find out how your salary compares with the average salary for Brand Managers.Latest Brand Manager jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Brand Manager jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Brand Manager employers on SEEK are looking for job seekers with expertise in the following areas. Brand Strategy
Brand Management
FMCG Industry
Marketing Planning
Brand Marketing
Marketing Strategy
Marketing Campaigns
Consumer Insights
Brand Positioning
Product Development
Source: SEEK job ads and SEEK Profile data
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Latest Brand Manager reviews
Nov 2023
Navigating the intricate landscape of brand management, I've embraced the exhilarating challenges of meeting demanding KPIs, driving revenue growth, and maintaining a delicate balance between creativity and strategic precision.
Reviewer's QualificationGraduate Certificate of Marketing
Experience10+ years
Organisation sizeMedium (20-199 employees)
SpecialisationAdvertising, Arts & Media
The good thingsBrand management is a rewarding but demanding role that often entails substantial overtime. It comes with the pressure and stress of consistently meeting and surpassing Key Performance Indicators (KPI...
The challengesNavigating the realm of brand management presents its own set of challenges. Constantly juggling various tasks, brand managers often find themselves working under tight deadlines and high expectations...
Read more
Nov 2018
Selling to independent retailers is becoming more difficult due to online buying
Reviewer's QualificationDiploma of Business
Experience10+ years
Organisation sizeSmall (1-19 employees)
SpecialisationWholesale fashion
The good thingsOffers opportunities to establish ownership and building sales of brand and increase your customer base, and satisfaction of achieving budgets
Working in a small company offers close relationships wit...
The challengesNot all brands are successful, need to be positive even when sales are slow. Retail store numbers are declining and particularly in towns suffering drought etc
Read more
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SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.com.au
