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Brand Manager

Brand Manager

Use business, communication and analytical skills to manage the public perception of a brand.

What's it like to be a Brand Manager?

Brand Managers are responsible for the public image and perception of a brand or business. They ensure that products and services are aligned to consumer demands, and develop and monitor marketing strategies including branding campaigns, sponsorship procurement, advertising campaigns, social media campaigns, and radio, print and television advertising campaigns.

Tasks and duties

  • Advising executives and clients on marketing strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services.
  • Analysing data regarding current trends and predicting future consumer trends.
  • Researching potential demand and market characteristics for new products or services.
  • Commissioning and undertaking competitive research into competing companies or products.
  • Formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other managers.
  • Monitoring public opinion regarding an organisation or particular issue and controlling flow of internal information to the media and public.
  • Developing and implementing communication strategies.
  • Facilitating interviews with journalists, social media influencers and bloggers, preparing and distributing media releases, and liaising with media representatives.
  • Developing and implementing risk assessment and crisis management plans to mitigate and control damage to company reputation.
Brand Managers also facilitate media relations between a company and media outlets, as well as identifying media exposure opportunities.
Brand Managers typically work for large businesses or corporations with significant investment in marketing and advertising. They have strong interpersonal, analytical and business skills, and may work alone or manage teams of marketing, communications and creative staff.

What can I earn as a Brand Manager?

The most common salary  for a Brand Manager is between $100k and $120k
Source: SEEK job ads and SEEK Profile data

How to become a Brand Manager

SEEK Learning
It is possible to work as a Brand Manager without formal qualifications, however employers may prefer individuals to have qualifications in the field of communications. More than half of the current workers in this role have a university degree.
  1. Complete a qualification in communications. This could be a Certificate IV in Marketing and Communication (BSB42415), a Diploma of Marketing and Communication (BSB52415), or a Bachelor degree majoring in Media and Communication.
  2. Secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Brand Managers.
  3. Secure a junior marketing or communications position to build your experience. Brand Managers typically require 3-5 years of experience in junior roles before progressing into a Brand Manager role.

Explore communications and marketing qualifications

Prepare to work as a Brand Manager with a qualification in marketing, communications or media.

Duration 18 wks - 1 yr
7 institutions offering this qualification
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Duration 16 wks - 18 mths
7 institutions offering this qualification
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Duration 3 yrs - 6 yrs
2 institutions offering this qualification
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Source: SEEK job ads and SEEK Profile data

How do Brand Managers rate their role?

Latest reviews from 11 Brand Managers surveyed on SEEK

Latest reviews

4 out of 5Nov 2018
Reviewer's Qualification
General Certificate of Education (Ordinary Level)
Experience
10+ years
Organisation size
Medium (20-199 employees)
Specialisation
Logistics
The good things
The good things about being a brand manager are the daily challenges that you are confronted with, no one day is the same with challenges from staffing to getting your stock to the costumer You are y...
The challenges
As I said previously you are your own boss so you live and die by the decisions you make there is no one else to point the finger at, the hours and work load can get extremely long if you are not on t...
5 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Business Management
Experience
1 – 4 years
Organisation size
Large (200+ employees)
Specialisation
Retail Computers & Electrical
The good things
Being a Brand Manager gives you the flexibility to create diversity in your own role whilst fulfilling the needs of the business
The challenges
It can sometimes be challenging managing the differing expectations -the business vs supplier vs store expectations.
5 out of 5Nov 2018
Reviewer's Qualification
Master of Business Administration
Experience
5 – 9 years
Organisation size
Large (200+ employees)
Specialisation
promotional activities
The good things
This job is self-fulling and you drive brands through nurturing them in various ways
The challenges
Thinking outside the box to deliver smashing campaigns to raise brand awareness and equity
5 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Marketing
Experience
5 – 9 years
Organisation size
Small (1-19 employees)
Specialisation
Wine
The good things
The best part of this kind of role is the satisfaction you get when you see your brand out there on the shelves, or in someone’s hand and knowing it is contributing to their enjoyment. The pride you f...
The challenges
Like any role, there are mundane parts, but the biggest challenge would be multitasking and prioritising tasks and deadlines across multiple suppliers and stakeholders, which can all be equally import...
5 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Business
Experience
10+ years
Organisation size
Large (200+ employees)
Specialisation
OTC Pharma
The good things
If you’re marketing a product you believe in that helps people this job can be very rewarding.
The challenges
On the flip side you may find yourself promoting products that aren’t good for the health of the consumer or the environment. You need to choose where you specialise and work within your moral boundar...
5 out of 5Nov 2018
Reviewer's Qualification
Bachelor of Business (Marketing)
Experience
1 – 4 years
Organisation size
Medium (20-199 employees)
Specialisation
Product
The good things
If the company or brand were a person, what would they do? Say? Feel? Desire? Brand Managing is about keeping this person happy, consistent and integrated across the company.
The challenges
Without strategy the role can feel like promotional work, when is is truly embedded in marketing communications.
3 out of 5Nov 2018
Reviewer's Qualification
Diploma of Business
Experience
10+ years
Organisation size
Small (1-19 employees)
Specialisation
Wholesale fashion
The good things
Offers opportunities to establish ownership and building sales of brand and increase your customer base, and satisfaction of achieving budgets Working in a small company offers close relationships wit...
The challenges
Not all brands are successful, need to be positive even when sales are slow. Retail store numbers are declining and particularly in towns suffering drought etc
5 out of 5Nov 2018
Reviewer's Qualification
Certificate III in Real Estate (Agents Representative Registration)
Experience
1 – 4 years
Organisation size
Small (1-19 employees)
Specialisation
Real estate
The good things
If you're a people person, this is the role for you. Essentially you're the middle person between the brand and the client, so you have to be good at communication and negotiation. My role consisted o...
The challenges
In the same breath of describing the perks of the role, mentioning you're the middle person, this aspect can also be challenging when you have a difficult client and the brand isn't budging on a negot...
4 out of 5Nov 2018
Reviewer's Qualification
Masters
Experience
5 – 9 years
Organisation size
Medium (20-199 employees)
Specialisation
Consumer Goods
The good things
If you enjoy the diversity of working with numbers but also being creative this is the job for you!
The challenges
A lot of pressure, changes in plans and out of hours work - the responsibilities of your role never stop
Source: SEEK Role Reviews

What are the job opportunities for Brand Managers?

Find out how the job market is trending

Job opportunities

Brand Manager jobs on SEEK
Source: SEEK

Projected job growth

National increase over next 5 years
12.5%
2018
2023
Source: LMIP. Advertising and Marketing Professionals
Latest Brand Manager jobs on SEEK
Grace Loves Lace
Sydney > CBD, Inner West & Eastern Suburbs
Due to continued growth, Grace Loves Lace is seeking a creative, strategic and ambitious Brand Growth Manager to join our head office team.
Company logo
Hanes Australasia
Melbourne
Our brand is ON FIRE! Join the Champion tribe and take on this unique opportunity to explore both your creative and strategic side
Grace Loves Lace
Melbourne > CBD & Inner Suburbs
Due to continued growth, Grace Loves Lace is seeking a creative, strategic and ambitious Brand Growth Manager to join our head office team.
Company logo
Grace Loves Lace
Gold Coast
Due to continued growth, Grace Loves Lace is seeking a creative, strategic and ambitious Brand Growth Manager to join our head office team.
Company logo
Source: SEEK job ads and SEEK Profile data

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