Sales Assistant
Greet and assist customers with purchasing goods and services.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
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5-year projectionJob satisfaction
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On this page
- What's it like to be a Sales Assistant?
- How to become a Sales Assistant
- Latest Sales Assistant jobs
- Top skills and experience for Sales Assistants
- Is Sales Assistant the right role for you?
- Sales Assistant role reviews
What's it like to be a Sales Assistant?
Sales Assistants work in shops, stores and wholesale establishments. They greet and help customers identify their needs in order to purchase goods and services to meet those needs. Sales Assistants are ambassadors for a particular store, establishment or product. They provide customers with an informative and helpful shopping experience, and may also assist with ongoing management of supplies, by participating in stocktakes and taking inventories.
Tasks and duties
- Understanding the range of goods and services that the store, shop or establishment offers.
- Providing customers with advice on product choice, price, recommendations on product use and care.
- Accepting different payment methods for goods and services.
- Stacking and restocking goods, displaying items, wrapping and packing goods sold.
How to become a Sales Assistant
Formal qualifications to work as a sales assistant in Australia are not required, with on-the-job training usually provided. However, a vocational qualification in retail services may be an advantage when you are applying for work as a Sales Assistant.
- Gain work experience in the field, and undertake a qualification in retail services, such as a Certificate II in Retail Services (SIR20216). You may be required to obtain a police check before you begin work.
- To extend your career within sales, it’s possible to work your way up the ladder and apply for in-store promotions to more senior roles, such as Retail Store Manager.
Compare your salary
Find out how your salary compares with the average salary for Sales Assistants.Latest Sales Assistant jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Sales Assistant jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Sales Assistant employers on SEEK are looking for job seekers with expertise in the following areas. Visual Merchandising
Fashion Retail
Customer Service
Loss Prevention
Product Knowledge
Sales
Fashion
Stock Management
Styling
Store Presentation
Source: SEEK job ads and SEEK Profile data
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Latest Sales Assistant reviews
Dec 2023
Results-driven Sales Assistant with a proven track record of exceeding targets, delivering exceptional customer service, and leveraging product knowledge to drive sales in a dynamic retail environment.
Reviewer's QualificationBachelor of Science
Experience5 – 9 years
Organisation sizeMedium (20-199 employees)
SpecialisationEngineering
The good thingsCustomer Interaction: Sales assistants often have direct contact with customers, helping them find products, providing information, and offering assistance. If you enjoy helping people and have good c...
The challengesCustomer Rejections: Rejection is a natural part of sales, and some individuals may find it challenging to handle frequent customer rejections or objections.
Pressure to Meet Targets: Many sales assi...
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Mar 2025
My experience as a Sales Assistant was a valuable learning opportunity that enhanced my customer service skills, adaptability, and teamwork, despite the challenges of long hours and a fast-paced environment.
Experience1 – 4 years
Organisation sizeLarge (200+ employees)
SpecialisationRetail & Consumer Products
The good thingsI worked as a Sales Assistant in a retail super shop, where I gained valuable experience in customer service, sales, and store operations. My primary responsibilities included assisting customers with...
The challengesWhile I gained valuable experience as a Sales Assistant, there were a few challenges I faced in the role.
Long Hours on My Feet – Standing for extended periods and constantly moving around the store ...
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SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.com.au
