To make something good, you have to make it yourself
It’s a lesson we learned early on. The year was 1990, and wholesome, tasty, allergen-‘free foods’ were practically nowhere to be found. After one too many fruitless searches, we decided we had to take matters into our own hands – and make tasty, allergen-free food ourselves instead.
So we got to work and never looked back. From our headquarters in Melbourne, we made it our mission to not only make delicious and healthy food, but to lead the ‘free from’ food movement in Australia. We helped to establish health sections in supermarkets and adopted the most stringent allergen testing practices in the country. Because why bother doing something if you’re not going to do it right…right?
Source: This is an extract from the company's own website.