Assistant Store Manager
A varied role supporting the general operations and performance of a shop or store.
Job opportunities
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Jobs in SEEK right nowJob growth
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5-year projectionSalary
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Typical salaryJob satisfaction
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Job opportunities
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Jobs in SEEK right nowSalary
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Typical salaryJob growth
-
5-year projectionJob satisfaction
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On this page
- What's it like to be an Assistant Store Manager?
- How to become an Assistant Store Manager
- Latest Assistant Store Manager jobs
- Top skills and experience for Assistant Store Managers
- Is Assistant Store Manager the right role for you?
- Assistant Store Manager role reviews
What's it like to be an Assistant Store Manager?
An Assistant Store Manager is a diverse role, which supports the general operations of a shop or store. This may include spending time on the shop floor dealing with unexpected issues, addressing and resolving customer queries and driving sales.
Tasks and duties
- Supporting the Store Manager by overseeing the overall operation of the store including supervising and directing the workforce and making staffing decisions, including rostering of employees.
- Managing the store’s financial performance, safety and security.
- Implementing visual merchandising displays, ensuring customer satisfaction and product quality by resolving complaints and queries in a timely manner.
How to become an Assistant Store Manager
You don’t usually need formal qualifications to work as an Assistant Store Manager in Australia as on-the-job training is typically provided. However, qualifications in retail services may help you when you are applying for jobs.
- Gain work experience in the field, and undertake a qualification in retail services, such as a Certificate III in Retail (SIR30216) or a Certificate IV in Retail Management (SIR40316).
- If you are looking to further your career within retail, you can work your way up and apply for promotions to more senior roles, such as Retail Store Manager or Brand Manager.
- You may also wish to consolidate your experience with further qualifications, such as a Diploma of Leadership and Management (BSB50420).
Compare your salary
Find out how your salary compares with the average salary for Assistant Store Managers.Latest Assistant Store Manager jobs on SEEK
Be one of the first to discover these recently listed jobs, or browse all Assistant Store Manager jobs on SEEK right now.Did you find this helpful?
Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Assistant Store Manager employers on SEEK are looking for job seekers with expertise in the following areas. Visual Merchandising
Retail Management
Store Operations
Fashion
Customer Service
Preparing Rosters
Stock Control
Store Presentation
Staff Coaching
Motivating Others
Source: SEEK job ads and SEEK Profile data
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Latest Assistant Store Manager reviews
Jul 2024
My experience as an Assistant Store Manager has been both challenging and rewarding, fostering growth in leadership and team collaboration.
Reviewer's QualificationBachelor of Management
Experience1 – 4 years
Organisation sizeLarge (200+ employees)
SpecialisationRetail & Consumer Products
The good thingsIn my role as Assistant Store Manager, what I appreciate the most is the diversity of responsibilities and daily challenges. Working closely with a team, motivating and guiding them to achieve the sto...
The challengesWhile there are many aspects of my role as Assistant Store Manager that I enjoy, there are also some challenges. What I like the least is that we are timed on everything, even as managers. This create...
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Mar 2025
My experience as an Assistant Store Manager has been a rewarding yet demanding journey, balancing leadership responsibilities with operational challenges, all while striving to maintain a positive and efficient store environment.
Experience10+ years
Organisation sizeSmall (1-19 employees)
SpecialisationHospitality & Tourism
The good thingsBuilding Customer Relationships – Engaging with regulars, helping customers find what they need, and creating a welcoming atmosphere.
2. Training and Developing Staff – Teaching new hires, guiding te...
The challengesWork-Life Balance: As an Assistant Store Manager, the demands of overseeing operations, managing a team, and handling customer needs often lead to long hours and less flexibility. You might mention th...
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Help people decide if your job is right for them - it only takes a few minutes.Source: SEEK role reviews
SEEK has not verified the truth or accuracy of these comments and does not adopt or endorse any of the comments posted on this page.SEEK collects and posts the comments for what they are worth and for information purposes only to assist candidates to find employment through www.seek.com.au
